Average revenue per visit is a more granular examination of your site’s financial performance but otherwise similar to average revenue per visitor.

Definition
See average revenue per visitor but substitute “Visits” for “Visitors.”

Presentation
See average revenue per visitor.

Expectation
While average revenue per visitor is really a long-term, time independent performance indicator, revenue per visit is a good indicator of how you’re doing right now in your marketing and conversion efforts. Compare revenue per visit to average revenue per visitor to see if your short-term efforts are paying off but not really contributing to the lifetime value of a visitor.

Action
See average revenue per visitor.