The Web Analytics Demystified weblogs are written by some of the most experienced practitioners and consultants in the industry, touching on highly relevant themes and sharing extremely practical knowledge.
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Web Analytics Demystified Blogs
Here are the most recent posts from the Web Analytics Demystified bloggers, Eric T. Peterson, Judah Phillips, Paul Holstein, and the collective of big thinkers at The Future of Web Analytics, Demystified.
Measuring success in Twitter: Influence vs. Participation
I was reading a post recently outlining a somewhat incomplete attempt to measure something called “Influence” as a measure of success in Twitter. Being a champion for complicated and easily misunderstood metrics based on cognitive and behavioral psychology I was immediately drawn to the article but walked away unsatisfied … that is, until I found [...]
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Holidays stink
Every year I go through the same depression. From the week after Thanksgiving to Christmas week, our sales drop in half. Our company is mostly a B2B operations. We are mainly electrical distributors selling wire management products. We also sell some B2C products to manage home theater installations such as Flat Screen TV wall mounts, [...]
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New data on the state of web analytics in 2009
Those of you who were unable to attend the webcast I did with Coremetrics and the Direct Marketing Association in December titled “Create Your Web Analytics 2009 Action Plan” are in luck — the nice folks at the DMA recorded this web analytics event and it is freely available for your listening pleasure. Click Here to [...]
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Wishing all of you Happy Holidays!
After all of the activity associated with my postings on web analytics in a recession and cookie-use on Federal web sites I realize I have been strangely quiet lately here in the blog. This last month I’m suffering a little from “too much writing”–working on multiple client projects simultaneously–and so the poor blog keeps failing [...]
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Google announces Google Analytics YouTube Channel
For those of you using Google Analytics, there is some good news. Google has launched a new YouTube channel with videos that explain the uses and benefits of Google Analytics. You can find it at http://www.youtube.com/googleanalytics. As of this morning, I only found 13 videos on the site, but I’m sure more will follow. Given [...]
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Yahoo laying off 1,500 employees: Today
This one really surprises me. I just read on Yahoo News that Yahoo will be telling 1,500 employees they are fired today. That’s about 10% of their workforce. Keep in mind that Yahoo is/was a very profitable company. In fact, according to their latest 10Q, they made almost $730MM for the first 9 months of [...]
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Black Friday / Cyber Monday Results
If you are in the consumer retail space, you tend to pay attention to Black Friday. That’s the day where supposedly, your company goes into the black. It is the day after Thanksgiving. This year, there was considerably more interest in Black Friday because analysts believe that volume on Black Friday is a good barometer for [...]
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Do not Reply to this E-mail. We’re not listening to you.
*** DO NOT REPLY DIRECTLY TO THIS EMAIL ADDRESS *** *** YOUR EMAIL WILL NOT BE DELIVERED OR READ *** Have you ever received an e-mail with these instructions in it? Does it shock you? I know I see it all the time and it really ticks me off. Basically, a company will tell you what they [...]
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Our Vendor Discovery Tool is Back Online
I have to admit I was a little surprised at how many people howled at me when I took the Vendor Discovery Tool offline a few weeks back, but I wanted you all to know it is back online. If you had the tool bookmarked you’ll have to update your bookmark and you may want [...]
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Predicting Next Year’s Sales
It’s that time of year again. Besides the usual thoughts of sugar plums and jolly old Saint Nick, I think of year end accounting. Last year, we began a budget program where we estimate our costs and revenue and use our estimates to gauge our performance for the year. One of the most basic questions [...]
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The X Change 2009
The web analytics communities premier conference—the X Change—will be held September 9, 10, and 11 in San Francisco at the St. Regis hotel.
See what everyone is talking about and learn more about the X Change.
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Well-Known Online
Web Analytics Demystified is a regular contributor to articles about web analytics in many of the best known online journals.
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Past Clients
Web Analytics Demystified has worked with many of the best known brands in the world.
