Today Steve Jackson from the Conversion Chronicles posted a nice review of my Big Book of Key Performance Indicators. In his review, Mr. Jackson said:

“This book is a steal at $19.99. I would recommend it to anyone who wants to learn about what they should be measuring online as well as how, who for and why. If you’re in a large organisation it’s a must have as Eric describes very well how to overcome some of the problems you will face getting your voice heard. If you’re in a smaller business you will be able to implement the findings from this book quite easily.”

I couldn’t agree more!

Also, Larry Dallas reviewed Web Site Measurement Hacks in his blog, Internet Marketing Quickies. In his review, Mr. Dallas said:

“Web Site Measurement Hacks, the follow up to Web Analytics Demystified, was actually a little too hardcore for me in some areas. But, web analytics is an area that Internet marketing folks can never have too much expertise in. The book actually walks through the coding to build your own analytics tool - sick. This was helpful in gaining a detailed understanding of how analytics works “under the hood”.”

“Sick” … I love it!

The best thing about Larry’s review, aside from the nice commentary, is the picture of Jessica Alba. I’m not sure why he picked Mrs. Alba—maybe he guessed I religiously watched Dark Angel (and I’m not one for television unless it’s basketball or football or Dora the Explorer.)

Either way, thanks to both gentlemen!