Turns out all you have to do is spend money with an authorized Google Analytics Consultant! I was catching up on the Yahoo! group and happened to notice this:

“Google Authorised Analytics Consultants … have
invitation codes and can help you to get up and running - drop me a
line off-list if you are based in the UK.”

Given that a number of people have complained both to the Yahoo! group and to me directly about the general lack of access to these free accounts I found this insight very interesting.

Maybe the reality is that at the end of the day, Google Analytics is not really free.

Not that I’m necessarily complaining; I’m a big fan of having knowledgable people (or well-written books) guide you through the process of defining business objectives, activities and the metrics that will really help you run your business. I guess it was just curious that apparently Google has distributed the keys to the kingdom, likely in an effort to push some business towards their partners.

Anyway, if you need Google Analytics and are tired of waiting, you should check out some of their authorized partners. I know the guys at ZAAZ do good work and Brian Clifton from Omega Digital Media has always contributed valuable insights to the Yahoo! group.

Worth a look.