Esoos Bobnar, a well-known SEO consultant, posted a nice review of The Big Book of Key Performance Indicators in his weblog yesterday. A few nice quotes from the review include:

“I just finished reading Eric Peterson’s new ebook, “The Big Book of Key Performance Indicators.” It’s a great deal at $19.99 USD, and I enjoyed it immensely because it addressed these issues specifically:

• What are the most important performance indicators to track.
• Who in the company should be getting the tracking reports on those indicators (not everyone needs the same reports).
• What action should be taken based on the information in those reports.”

“This [book] is hugely helpful for the typical, non-math-oriented user. The formulas are spelled out in clearly spoken language, and the book is accompanied by Eric’s own Excel spreadsheets to help jump-start your tracking campaign.”

Wow, thanks Esoos!

As I prepare to give a number of presentations over the next few months on key performance indicators it’s helpful to know that people are taking these metrics beyond just the level of “business type” and focusing them on specific business needs like search engine optimization. Perhaps in a future edition of the book I’ll roll in a chapter on business needs and cover search marketing, conversion and content.