I saw today that despite my dire prediction that Google Analytics would put tremendous downward pressure on John Marshall’s ClickTracks, I was wrong. According to MediaPost, ClickTracks revenues were up 83 percent over Q1 2005 and up 22 percent over Q4 2005.

Excellent!

Honestly I don’t mind having been wrong about this one. Despite the fact that I couldn’t have predicted the funny way that Google ended up rolling out Google Analytics, and the fact that I did accurately predict that service issues would be a major issue (they are by many accounts, only mitigated by the fact that many people are still waiting for access to the system), I’m positively gassed to see that ClickTracks is growing for two reasons:

1. This is published “proof positive” that the analytics market is continuing to grow and that large numbers of new companies are getting interested in web analytics (which for me isn’t a bad thing since every new web analyst needs a good book to read, right?)
2. There are few people in our industry more likeable than John Marshall and so I’m happy that he’s experiencing this success!

Anyway, congrats to John and his team (especially Dr. Stephen Turner who was sick but I hope is recovering nicely now …)

If so, bring your copy of Web Analytics Demystified, Web Site Measurement Hacks or The Big Book of Key Performance Indicators to any of the following events that I’m going to be at in April and May and I’ll be more than happy to personally autograph the book:

• The Emetrics Summit in Santa Barbara, California, April 18 - 20. Every year I make an annual trek to Jim Sterne’s must attend event. I’m not presenting this year (Jim wouldn’t let me) so look for me around the event.
• WebSideStory’s ActiveInsights Conference in Santa Monica, California, April 25 - 27. I’ll be presenting at WebSideStory’s prospect day on April 25th and leading a class on key performance indicators on April 27th.
• Visual Sciences VisCon 2006 in Washington, D.C., May 2 - 4. I’ll be leading a training on web analytics as a business process and key performance indicators on May 2nd.

I’m pretty easy to spot in a crowd but if you can’t find me at one of these events just ask around. I’m always excited to meet new web analytics professionals and would be especially thrilled to meet one of the eleven of you who are reading my weblog.

;-)

This is hilarious! Almost as funny as someone offering to pay $325 for my pony-tail.

(Via the Unofficial Google Analytics weblog)

The folks at juiceanalytics posted last night about their “five rules for successful success metrics“. While I’m not 100% sure I understand what they’re trying to convey with their downloadable dashboards but it’s nice that they provide something for folks to play with. While I disagree with their anti-Thomas Davenport rant, I do agree with the end-product. Juice’s approach to developing dashboards, these five rules, are basically the exact same thing I say at great length in The Big Book of Key Performance Indicators.