Published by Eric T. Peterson on May 16, 2006.
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I voted, telling the truth, the whole truth and nothing but the truth, and the results were very interesting (based on 1873 total respondents as of right now):
- 19.8 percent say they delete cookies “every day”
- 9.6 percent say they delete cookies “once a week”
- 10.8 percent say they delete cookies “once a month”
By my math those three numbers add up to around 39 percent. Why does that number sound so familiar? Oh yeah, because in the original JupiterResearch study I authored back in March of 2005 I reported that 39 percent of Internet users were deleting their cookies.
Hmm, maybe it’s that darn “echo chamber effect” again. Or, maybe, just maybe, the average Internet user is smart enough to delete his or her cookies.
Either way, the comments below the poll are worth a read. Thanks again to Bryan for putting this poll in front of me.
About Eric T. Peterson
Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.
Want to speak with Eric? Contact Web Analytics Demystified