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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Cookies, redux.

My friend Bryan Eisenberg sent me a link to a Lifehacker reader poll “When do you toss your cookies?” that was posted based on a recent NYT article on cookies.

I voted, telling the truth, the whole truth and nothing but the truth, and the results were very interesting (based on 1873 total respondents as of right now):

  • 19.8 percent say they delete cookies “every day”
  • 9.6 percent say they delete cookies “once a week”
  • 10.8 percent say they delete cookies “once a month”

By my math those three numbers add up to around 39 percent. Why does that number sound so familiar? Oh yeah, because in the original JupiterResearch study I authored back in March of 2005 I reported that 39 percent of Internet users were deleting their cookies.

Hmm, maybe it’s that darn “echo chamber effect” again. Or, maybe, just maybe, the average Internet user is smart enough to delete his or her cookies.

Either way, the comments below the poll are worth a read. Thanks again to Bryan for putting this poll in front of me.

Post Date:
Tuesday, May 16th, 2006 at 12:52 am
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Anonymous added the following ...

Sort of ironic, but your blog had cookies blocked by the privacy settings in my IE6…

4 cookies set from http://www.blogger.com and 1 from mapsurface.com


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