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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Archive for May, 2006

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Cookies, redux.

My friend Bryan Eisenberg sent me a link to a Lifehacker reader poll “When do you toss your cookies?” that was posted based on a recent NYT article on cookies.

I voted, telling the truth, the whole truth and nothing but the truth, and the results were very interesting (based on 1873 total respondents as of right now):

  • 19.8 percent say they delete cookies “every day”
  • 9.6 percent say they delete cookies “once a week”
  • 10.8 percent say they delete cookies “once a month”

By my math those three numbers add up to around 39 percent. Why does that number sound so familiar? Oh yeah, because in the original JupiterResearch study I authored back in March of 2005 I reported that 39 percent of Internet users were deleting their cookies.

Hmm, maybe it’s that darn “echo chamber effect” again. Or, maybe, just maybe, the average Internet user is smart enough to delete his or her cookies.

Either way, the comments below the poll are worth a read. Thanks again to Bryan for putting this poll in front of me.

No, I haven’t dropped off the face of the Earth …

… but I have been busy redesigning my web site which has been taking up a ton of time. A friend gave me a great, new design but it got me thinking about some extra things I have long hoped to implement, mostly around book packaging and Web Analytics Wednesday events and planning. I had hoped to get the new site up this last weekend but the weather in Oregon was spectactular and thusly I ended up working in the garden, playing with my kids, lavishing attention on my wife, etc.

Keep your eye out for changes to my web site and hopefully when that’s I’ll done I can blog more frequently.

If it’s May Day I must be …

… on my way to Virginia for the Visual Science’s User Conference (VisCon 2006). I apologize for the light posting lately but if you’ve been paying attention you know I’ve been on the road for the last two weeks. I have some great pictures from Emetrics that I hope to post soon but it might be next week before I get the time to focus.

Thank’s to all 18 of you reading this blog for being patient. Who knows … maybe if I blogged more frequently, or perhaps blogged more contriversial subjects, maybe I could push my readership into the low thirties.

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Mobilytics