Want to be a Chief Analytics Officer?
This job posting crossed my RSS feed a few days ago and caught my eye, advertising for a “Chief Analytics Officer”. I’m not sure but I think this is the first time I’ve seen a C-level position tied directly to web analytics. Great news! The position will purportedly be responsible for:
- Drive marketing and revenue optimization through analytic models and strategic thinking. Provide integrated marketing analytical solutions to maximize revenue and customer retention.
- Develop and disseminate internally intellectual capital with respect to world-class analytics. Recommend, design, and deploy improvements to current measurement systems.
- Develop behavior insights and recommend changes to the Web site and customer programs.
- Collaborate to develop clear business and measurement objectives with all functional departments within the Real Age team including marketing, IT, content, sales and operations.
- Responsible for ensuring that quality and timeliness of measurement deliverables to meet management expectations by identifying measurement opportunities.
- Build and manage a business intelligence team
- Possess functional expertise in one or more of the following
disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements.
What a great read, huh?
While I lived in San Diego for three years I have never heard of RealAge. And while a closer examination of the position makes it look like this isn’t a true “C-level” position (reports to the EVP Marketing, only pays $125K to $150K which is good but not great in San Diego IMHO) it’s a great recognition that web analytics is critical to how the online business is actually run.
Ironically, according to my simple vendor discovery tool, RealAge is using Google Analytics. Perhaps they’re wisely using Google to collect baseline data and planning to allow the new hire to select the analytics platform of their choice.
If you’re applying for this position and you read my weblog, let me know how it goes and good luck! Oh, unless you’re one of my co-workers in San Diego, in which case, stop reading job postings and get back to work ;-)