Web Analytics Demystified

My son, the editor …

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A totally uncharacteristic post from me just to see how images work with the Blogger platform. Pictured here is my son, Cooper, clearly enjoying his signed copies of Web Site Measurement Hacks and Web Analytics Demystified.

Cooper has been encouraging me lately to update Web Analytics Demystified. While much of what he says sounds like the inane ramblings of a toddler, I think what he’s saying is that the book is out-of-date and needs to be updated to reflect all the changes in the industry since 2004, not to mention all the exposure I’ve had to other technologies and ideas since my first tenure at WebSideStory.

Who knows … maybe Cooper’s right. What do you think? Would you like to see an updated edition of Web Analytics Demystified?

Posted Tuesday, August 15th, 2006 | 2 responses | Add a Comment | Share, Save or Email


Jacques Warren

Hi Eric,
Go for it! although I think the “Hacks” should be the one you update in the future; more thorough, fantastic book for a practioner. However, “Demystified” stays the best one for non-profesionnals, up there with Sterne’s “Web Metrics”.


Todd

Cooper’s Grampa Todd says: “Go for it, Eric!”



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