Many of you know I work at Visual Sciences as the company’s Vice President of Strategic Services. Well I don’t blog about the company all that often, Michael Wexler of Yahoo! sent me a link to a pretty complimentary piece that Phillip Howard from Bloor Research wrote about the company. The thing I liked most about Howard’s commentary was this:

However, one of the things that is interesting about Visual Sciences is that it was not designed specifically for web analytics and the company only chose to focus on that market because it offered the lowest hanging fruit. In fact, the company takes the approach that a mouse click, or any other activity on a web site, is just an event and the product is really an event querying engine. It thus has much more general applicability than just web analytics and the company is actively looking to expand out from this market.

Not a bad summary. Anyway, enough cheerleading. Give it a read if you’re interested in what we’re up to at Visual Sciences.