Comments on: Good old oblivious Clint is building fun Excel stuff for all of us! http://blog.webanalyticsdemystified.com/weblog/2006/09/good-old-oblivious-clint-is-building.html Eric T. Peterson's Web Analytics Demystified weblog, since 2005! Fri, 21 Nov 2008 04:07:36 +0000 http://wordpress.org/?v=2.3.2 By: Clint http://blog.webanalyticsdemystified.com/weblog/2006/09/good-old-oblivious-clint-is-building.html#comment-75 Clint Wed, 06 Sep 2006 13:00:00 +0000 http://blog.webanalyticsdemystified.com/weblog/2006/09/good-old-oblivious-clint-is-building.html#comment-75 Certainly, caution should be used when deciding which KPIs to group. But, Eric, as we have discussed privately, the acquisition mode, if used by itself can be very misleading - I have seen instances where there is a high acquisition mode (2 or more new visitors per returning visitor) but overall visitor growth is negative. This would tend to indicate that although the site is acquiring new visitors it is 'bleeding out' its returning visitors and probably not converting those new visitors into loyal visitors. <BR/><BR/>So, by providing overall visitor growth along with the acquisition mode score, we have some context for the impact of our acquisition efforts on site growth. Certainly, caution should be used when deciding which KPIs to group. But, Eric, as we have discussed privately, the acquisition mode, if used by itself can be very misleading - I have seen instances where there is a high acquisition mode (2 or more new visitors per returning visitor) but overall visitor growth is negative. This would tend to indicate that although the site is acquiring new visitors it is ‘bleeding out’ its returning visitors and probably not converting those new visitors into loyal visitors.

So, by providing overall visitor growth along with the acquisition mode score, we have some context for the impact of our acquisition efforts on site growth.

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