Comments on: Frank Faubert writes in … http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html Eric T. Peterson's Web Analytics Demystified weblog, since 2005! Fri, 21 Nov 2008 03:04:08 +0000 http://wordpress.org/?v=2.3.2 By: Web Analytics Demystified » Blog Archive » Nick Arnett challenges my visitor engagement calculation http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-41164 Web Analytics Demystified » Blog Archive » Nick Arnett challenges my visitor engagement calculation Fri, 26 Oct 2007 04:47:12 +0000 http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-41164 [...] of people based on their engagement scores when I was doing the original work on this metric, and some of their feedback was critical to tweaking the metric and inputs to its current state. But other than that I’d [...] […] of people based on their engagement scores when I was doing the original work on this metric, and some of their feedback was critical to tweaking the metric and inputs to its current state. But other than that I’d […]

]]> By: Eric http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-146 Eric Thu, 14 Dec 2006 21:10:00 +0000 http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-146 Robert: You're spot on in your analysis! How do I know? See the comment left by Bill Gassman, a respected Gartner Group analyst who echo's your sentiment very closely.<br /><br />Sorry for the delayed response and thanks for commenting! Robert: You’re spot on in your analysis! How do I know? See the comment left by Bill Gassman, a respected Gartner Group analyst who echo’s your sentiment very closely.

Sorry for the delayed response and thanks for commenting!

]]> By: Robert http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-147 Robert Sun, 10 Dec 2006 15:14:00 +0000 http://blog.webanalyticsdemystified.com/weblog/2006/12/frank-faubert-writes-in.html#comment-147 Frank's response also points out the difference between the data and the customer behavior inferred by the data. In this case in particular, its not just intent being imputed, but Frank's attitude. (Does attitude relate to branding in this case?) So, action > intent > attitude. Do the actions you selected really define the intent you have inferred? That would be something I expect you would need to confirm through asking a representative sample of your customers. Then does the intent really map to attitude? My take away is that such an engagement measure is likely to be very business or even customer segment specific.<br /><br />Secondly, why should one care? In this case, you may only care about how the actions map to book purchases. Engagement may or may not be a predictor of that conversion. Frank’s response also points out the difference between the data and the customer behavior inferred by the data. In this case in particular, its not just intent being imputed, but Frank’s attitude. (Does attitude relate to branding in this case?) So, action > intent > attitude. Do the actions you selected really define the intent you have inferred? That would be something I expect you would need to confirm through asking a representative sample of your customers. Then does the intent really map to attitude? My take away is that such an engagement measure is likely to be very business or even customer segment specific.

Secondly, why should one care? In this case, you may only care about how the actions map to book purchases. Engagement may or may not be a predictor of that conversion.

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