Web Analytics Blogs

Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Some interesting things I saw in the blogosphere the last few days:

  • Robbin Steif interviewed me on behalf of the American Marketing Association for whom I’m doing a free webinar on web analytics in early March. Robbin always asks really good questions but sometimes my answers get lost in translation.
  • Eric Enge has a really good interview with Jim Sterne. Jim is such a great leader of our industry and Eric Enge is really knocking ‘em down interviewing Brett Crosby, Dennis Mortenson (IndexTools), and Jim.
  • Ian Thomas is busy telling us what Microsoft Gatineau will be without actually saying the words. Expect to see something outcome focused that is easy to use that provides people in a May/June timeline. Or, if you’re anxious to figure Gatineau out now, just grab the JavaScript code out of Ian’s blog and have a look-see.
  • My very bright friend Ian Houston is starting a series breaking down the web analytics data model by focusing on the canonical data unit, the “event”. WARNING: Eat your Wheaties before you read Ian Houston. Ian makes perfectly logical statements like “refining the definition of Events to the concept of an Event Super Class where the sub-dimensions by type are not children of the Events dimensions but rather sub-classes of the Events class that inherit their properties and relations within the data model from the Super Class.”
  • There are new jobs posted in my premium job board from PayPal, Stratigent, Cox Newspapers, Staples, and the World Wrestling Entertainment group.

Congrats to the Colts on yesterday’s Super Bowl win. I’m from outside of Chicago so my loyalties lie elsewhere but it’s nice to not see the freaking Patriots in the big game for a change.


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