Web Analytics Demystified

Please take 15 minutes to participate in my web analytics survey!

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Many of you have probably already seen the invitation given that I emailed it to well over 10,000 people around the world but just in case … a former JupiterResearch data analyst and I are currently conducting a survey covering web analytics. The survey is totally anonymous and we’re asking what we believe to be a series of valuable questions regarding both personal attitudes and organizational uses of web analytics.

The response so far has been phenomenal and we’re closing in on 600 responses but my goal is 1,000 responses (which my partner laughed at since nobody, nobody gets a 10% response rate. I told her that web analytics people were different and they understood the value of collecting good attitudinal data …)

If you haven’t yet completed the survey, you can participate via this URL:

To thank you for the small amount of time it will take you to complete the survey I’m offering two incentives:

  1. A free copy of the aggregated survey results, including analysis, available through my web site in mid-May
  2. A 25 percent discount off of the purchase price of Web Analytics Demystified and The Big Book of Key Performance Indicators.

Again, the URL you need to participate in this survey is:

If you have any questions about the survey I welcome them here in comments or via email if you’d like to be more discreet.  There is more information about the survey on my web site.

Posted Saturday, March 31st, 2007 | 4 responses | Add a Comment | Share, Save or Email


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Robert van den Berge

The survey is closed?


eric

Robert: Yep, the survey is closed and the data analysis is in progress. If you visit:

http://www.webanalyticsdemystified.com/survey

you can sign up to receive a copy of the results. Thanks!



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