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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Archive for April, 2007

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Seven free resources to get started with Google Web Site Optimizer

I’m sure by now you’ve heard that Google started giving Web Site Optimizer away.  But you may not have heard about all the great content that the gang at FutureNow has to help you get started on the platform?  Guides, plug-ins, podcasts, presentations, … it’s all there!

It makes sense that Bryan and Jeffery would provide all this information given that they’re Google Authorized Consultants, but still, it’s awfully nice of them.

I’ve been running the platform on my web site for a few months and I love how easy to use it is.  It may not provide all the rich features of an Offermatica, but it’s a great place to start if you have been hesitant to try A/B testing because of the price.

Check out Google Web Site Optimizer and check out the free resources from the Eisenberg brothers today!

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Mobilytics