Want to learn the Adobe Analytics and Testing platforms from the team at Web Analytics Demystified? Sign up for our April 2014 "Adobe Intensive" and learn Enterprise Analytics from the best in the business!

More feedback from the blogging community about my new company

Published by Eric T. Peterson on May 10, 2007 All posts from Eric T. Peterson

I am blown away by the coverage of my announcement that I’ve left Visual Sciences to form my own company. I’m so behind on thanking people who have written about the news I wanted to summarize their thoughts and thank everyone en masse.

  • E-consultancy in the UK wishes me luck and says that my decision to help companies understand the process of doing web analytics is “bang on” which I’m pretty sure is a compliment. Thanks to Richard Maven for reaching out to me after the press release and I look forward to hopefully meeting the e-consultancy crew when I fly to Europe later this month.
  • Gary Angel from SEMphonic is a good friend but I was still humbled by his declaration that my announcement was “the biggest news out of Emetrics” Gary says that “[Eric is] consistently thoughtful. His opinions are rooted in real-world work. And see seems remarkably able to deal with web analytics at every level very successfully: from introducing web analytics to marketers to working hands-on with real analysts to helping senior executives get a handle on web measurement process. When you can do that and not get on the nerves of people like me, you’re doing something pretty special.” Coming from someone I respect as much as Gary this means a huge amount to me.
  • The bloggers at FutureNow congratulate me on not being afraid to “ask bigger questions
  • My good friend Judah Phillips (who blogs here at Web Analytics Demystified) says I have achieved self-actualization. Judah also bought me dinner on Tuesday night after I had been celebrating for several hours over vodka drinks so thanks to both Judah and his fiance.
  • Jacques Warren, who also recently left the comfort of his day job to become a consultant in Canada and who clearly read the copy on my web site and understands what I’m doing. Jacques comments “Do you realize? This guy is going to make a living telling companies how to organize Web Analytics” to which I can only say, “Yes.”
  • Anil Batra, who looks nothing like that lousy little picture of him on his blog, had an inkling of my intentions but was surprised by the timing. Thanks for the encouragement, Anil!
  • My good friend René Dechamps Otamendi from Belgium who has a good summary of my business model and who captured an interesting photo of my singing happy birthday to Aurelie Pols (his wife, and a member of my company’s advisory board.) I consider Rene and Aurelie two of the nicest people I know and am excited about the opportunity to work more closely with them in the future.
  • Sebastian Wenzel at Web Analytics Book wishes me luck and speculates that I’ll be plenty busy soon.
  • Marshall Sponder says he’s listening to me when I give him advice, which is good to hear, since he’s now on a WAA board with $250,000 in cash burning a hole in their pocket. Hey Marshall, you should buy a copy of my book for everyone in the organization. ;-)

Phew. And that’s just what I culled out of my feeds this morning. I sincerely want to thank all of the bloggers I mention here and anyone I forgot. I’m hugely excited about having the freedom to explore other ways I can help the web analytics and broader business community and hope all of you will keep reading this blog and provide feedback as you think I need it.

Share this blog post ...

Categorized under Events, General Web Analytics, Jobs, Presentations, Random Thoughts, Web Analytics Association, Web Analytics Blogs, Web Analytics Business Process, Web Analytics People


Recent Blog Posts

Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

Continue reading this article ... ... more from Adam Greco

A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I’ve found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

Continue reading this article ... ... more from Tim Wilson

Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

Continue reading this article ... ... more from Adam Greco

Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

Continue reading this article ... ... more from Adam Greco

The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

Continue reading this article ... ... more from Eric T. Peterson

Ten Things You Should ALWAYS Do (or Not Do) in Excel
Tim Wilson, Partner

Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

Continue reading this article ... ... more from Tim Wilson

Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

Continue reading this article ... ... more from Adam Greco

A Useful Framework for Social Media "Engagements"
Tim Wilson, Partner

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with "engagement." This post isn’t going to answer the question "Is engagement ROI?" ...

Continue reading this article ... ... more from Tim Wilson

It’s not about "Big Data", it’s about the "RIGHT data"
Michele Kiss, Partner

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

Continue reading this article ... ... more from Michele Kiss

Eric T.








Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601

Useful Links