Archive for May, 2007

My announcement yesterday has received some coverage in the press:

• Web Analytics Guru Eric T. Peterson leaves Visual Sciences in DM News.
• Web Analytics Vet Starts Advisory Firm at ClickZ
• Eric Peterson Goes Solo from Jeremiah the Web Prophet

You can keep track of all of this news and my citations in the press on my new “Articles and Interviews” page.

I’m back at Emetrics today so if you’re here in San Francisco and want to meet in person, look for me or shoot me an email.

It’s late and it’s been a long day but I wanted to share the news with all of my readers that I announced today at the Emetrics Summit in San Francisco: I’ve left Visual Sciences and am building a company around Web Analytics Demystified.

You can read the press release here and if you come to my web site you’ll notice some new additions to the site:

Information about the company

http://www.webanalyticsdemystified.com/about/index.asp

My presentation from Emetrics

http://www.webanalyticsdemystified.com/sample/Web_Analytics_Demystified_-_March_Survey_Results.pdf

Press release on the formation of the company

http://www.webanalyticsdemystified.com/link_list.asp?l=PR

Information about my consulting offerings

http://www.webanalyticsdemystified.com/inc/index.asp

Our free white paper on web analytics business processes

http://www.webanalyticsdemystified.com/wp

Thanks to everyone who has helped me so far and to everyone who has kept my secret while I got ready to present today. I’m happy to answer any questions you have about my decision to form my own company and please keep watching my blog as I will be making additional announcements over the rest of the month.

We’re just a few days away from the big event in San Francisco and I admit I’m getting excited. It’s so nice to be able to see old friends (congrats Ian, by the way!) and hopefully make a few new ones. I’ve even started making final preparations for the event.

I’m not sure how they’re advertising this event, but the WAA International Committee is piggybacking on the “Ask the Guru’s Breakfast” that Jim and Matthew have put together and offering the ability to join the breakfast virtually. According to the WAA web site:

• 30 minute exclusive analytics discussion between Eric Peterson, Bryan Eisenberg and Avinash Kaushik
• Virtual attendance at the San Francisco Emetric’s Summit Guru’s Breakfast – your chance to listen in to this one hour session with Eric Peterson, Avinash Kaushik, Bryan Eisenberg and Jim Sterne,
• A question and answer session for international attendees

This event is limited to WAA members but my understanding is that the recorded event will be made available to everyone sometime in the coming weeks. If that is not the case, I will have some of my deadhead friends in San Francisco make a bootleg tape and we’ll share via the Archives.

Sign up today to join us in San Francisco, even if you’re not coming to Emetrics!