Web Analytics Demystified and Aquent

Published by Eric T. Peterson on May 18, 2007.

On Thursday I was extremely happy to announce Web Analytics Demystified’s first partnership. We are officially teaming up with Aquent, the world’s largest marketing staffing firm, to provide an innovative “strategy plus staffing” offering built around my experience in the field.
Aquent is an amazing company and were the sponsors for my AMA webcast back in March that was the largest such event in AMA history.

Aquent and Web Analytics Demystified will be working together to provide end-to-end strategic web analytics consulting services. Web Analytics Demystified is focused on providing strategic guidance covering the process of “doing” web analytics successfully; Aquent has the proven ability to place great consultants who can then be converted to full-time employees.

This combined offering is GREAT because it allows me to stay well-connected to client organizations as their understanding and use of web analytics processes matures, kind of like having Eric T. Peterson as a senior member of your staff helping provide direction as necessary. The partnership allows Web Analytics Demystified to scale more efficiently while helping a significantly greater number of clients than I could otherwise.

Oh, this partnership also allows me to work more closely with Nina Eigerman, a member of Web Analytics Demystified’s Board of Advisors, who has been a huge help to me personally as I’ve put the company together (thanks Nina!) I’m hoping someday Nina will introduce me to her friend shown in this picture.

If you have any questions about how the Web Analytics Demystified/Aquent partnership could benefit your organization, especially if you’re looking to ramp up your analytics expertise and staffing, please don’t hesitate to email me or call me directly at (503) 282-2601.

Read the Aquent/Web Analytics Demystified partnership announcement.

About Eric T. Peterson

Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.

Want to speak with Eric? Contact Web Analytics Demystified

Eric T. Peterson's Blog at Web Analytics Demystified

Posted Friday, May 18th, 2007 | 5 responses | Share, Save or Email

http://judah.webanalyticsdemystified.com Judah

Congrats Eric! Aquent is headquarted in Boston, so that means more attendees for our Boston WAW!
http://www.webanalyticsdemystified.com eric

Judah: Yep! See you June 19th!
http://www.kaushik.net/avinash Avinash Kaushik

How exciting Eric!! I am very happy for you, this looks like a awesome partnership from which any company would benefit in a holistic manner. To quote my dear friend Ian, “go knock ‘em dead”!!

-Avinash.
http://www.webanalyticsdemystified.com eric

Avinash: Thanks! Hey, it would be easier to “knock ‘em dead” if when you tire of Google you joined me at Web Analytics Demystified ;-)

I’ll see you wherever gurus hang out. P.S. I’m very much looking forward to your book!
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