I’ve never been much for listening to podcasts for some reason but all the sudden I seem to be listening to them all the time. Last week it was Bryan’s interview with Avinash Kaushik from ZQInsights. This week it’s Lars Johansson, the Swedish coordinator for WAA, talking to seven of the brightest minds in web analytics in Europe.

Having recently been to Europe, I was delighted to listen to this conversation. While in Holland I presented data (links to a PDF) showing that European web analytics practitioners are not far behind their U.S. counterparts. When you listen to the podcast you’ll hear the participant’s talking about nearly the exact same challenges we all face here in the U.S. Concerns about process, distribution of decision making (Aurelie talks about pan-European companies, essentially multiple divisions but that speak different languages, have different values and expectations, etc.)

This is a long podcast but well worth a listen if you have time. Great work, Lars, bringing these bright minds together for the conversation.