The overview document I promised when we conducted our survey in March and April is finally available and can be downloaded here:

http://www.webanalyticsdemystified.com/research/

You can read the press release that was written about the research here:

http://new.marketwire.com/2.0/rel.jsp?id=739164

There is also a very nice write-up on the research written by Jennifer LeClaire called “Process-Driven Analytics or Bust” published on the NewsFactor Network. In the article Jennifer explores the data and captures good insights from both Megan Burns at Forrester and John Lovett at Aberdeen.

From Megan Burns:

Web analytics is so complex, Burns added, and there is so much analysis that organizations could do. Day-to-day reports need to be institutionalized, she explained, by putting in systems and processes that function smoothly.

“With a process-driven approach, your Web analytics analysts have the time to do higher level activities, advanced analysis, support multivariate testing, and other activities that deliver additional incremental value to an organization,” Burns said.

From John Lovett at Aberdeen:

“The next level [in web analytics] is establishing business processes so you can use analytics to measure results,” said Aberdeen’s Lovett. “That is the best way for companies to leverage the analytics platform.”

Thanks to Zori Bayriamova (my research partner), the Web Analytics Association (our research distribution partner) and over 1,000 people around the world who responded to our request for help with this report. We will be publishing follow-up reports over the next few months so definitely keep in touch.

Again, you can download this research at:

http://www.webanalyticsdemystified.com/research/

Add to the Conversation

Name:

Email:

Your email (required) will not be published.

Website:

Your Thoughts:

Please note that contributions are moderated and may take a little while to appear.