Web analytics in Holland
On Thursday of last week I had the great pleasure of traveling to Holland to give a keynote presentation at the first Webanalytics Congres in Zeist. By all measures the event was a great success:
- Roughly 180 people attended this first time event (congratulations to BBP!)
- (Reportedly) very good presentations, including one from Postbank.NL that was very well received and is reviewed by my friend Aurelie Pols. I say “reportedly” very good since I understand very little Dutch and the conference is, well, almost entirely in Dutch
- The vendors at the event reported good conversations and good traffic for a crowd this size
I presented research from my recent web analytics survey looking at the differences in attitude and opinions regarding web analytics use in Europe and in the U.S. While survey data can sometimes be quite dry, the information I presented elicited several very good questions, the best of which was “Can you please give me a list of good analysis questions that web analytics can answer?”
I also had the chance to meet in person some tremendously nice people including Marco Derksen of Marketingfact.NL and Upstream.NL, Neil Morgan from Omniture, Dennis Mortensen from Indextools, Bram van Essen from Paul Postma Marketing Consultancy, Eelco van Kuik from the Conversion Company, Nicole Niemann from Satama, Geert-Jan Smits from Jungle Rating. In fact, Geert-Jan Smits signed a copy of his new book on Balanced Scorecards, De Internet Scorecard, which is entirely in Dutch but that Aurelie assures me is very good.
You can download a PDF of my presentation here.
On Friday night, Web Analytics Demystified and OX2 sponsored a little dinner in Amsterdam which was also very much a success. A number of companies participated and I believe a very good time was had by all.
I want to personally thank Rene, Aurelie, Marco, Paul, Heidi, and everyone else who made this trip (and my little holiday) possible. I am very much looking forward to my return to Europe in September for e.Day and other web analytics events currently in planning (yes Lars, I’m coming to Scandanavia!)
Here are some photos:
Steven Krall from Leads2Business, Rene, Dennis Mortensen from IndexTools, Aurelie in Zeist, Holland.
Heidi Bouhuijzen from BBP. Heidi made this trip an absolute dream by coordinating every aspect of my travel. If you’re coming to Europe, I hope you’re lucky enough to have someone as wonderful as Heidi to help you!
Marco Derksen from Marketingfacts.NL. Marco was the driving force behind bringing me to the Webanalytics Congres and has the most popular marketing blog in the Netherlands.
The two Renes, Dechamps and Nijhuis. The latter Rene is from Google Analytics in Amsterdam and works for my friend Dr. Brian Clifton.
eric added the following ...
Daniel: It was great to see you again as well and thanks for the feedback on the presentation. As I said in the talk, European web analytics practitioners do appear to be very similar to their U.S.-based counterparts in many regards. It was nice to meet so many Dutch web analytics folks and to develop a more refined sense of the major challenges facing the bright analysts in Europe.
Good luck with your search for documentation and never hesitate to write with questions or for feedback. I’ll watch for your updated “Brand Engagement Index” in Dutch, and will try and get an English-language version out shortly.
Thanks for commenting!
Marco Derksen added the following ...
It was great to meet you Eric and hopefully we will see you again next year!
Steven Kraal added the following ...
Hi Eric,
Thanks again for the presentation at the Webanalytics Congress. I will keep America in mind ;-)
I truly enjoyed the dinner and meeting you. I hope you enjoyed the rest of the weekend as well.
Till next time!
Steven Kraal
Web Analytics Facts » Hoe was het eerste Webanalyticscongres? added the following ...
[...] Intussen zijn er natuurlijk al een aantal medebloggers geweest die verslag hebben gedaan. Uitgebreid verslag door Marco Derksen zelf op Marketingfacts. Ook op Emerce een stukje, vooral over de laatste presentatie van Eric Peterson. Op zijn blog kun je zijn verslag lezen en zijn presentatie downloaden. De video van de presentatie kun je op de site van Ton Wesseling bekijken. Verder een verslag van Aurélie Pols. Tot slot het Webanalytics Eco Systeem dat dagvoorzitter Eduard de Wilde online heeft gezet. En zo is het wel weer genoeg. [...]
Kieskeurig.nl @ First Dutch WebAnalyticsCongres - Online & Offline Correlation « Web Analytics .be Blog added the following ...
[...] Overall, the 2 presentations of this First Dutch Congres were really good, I’d even say Emetrics level, really! so congratulations on that to the organisors amongst which BPP and Marketing Facts. Marco Derksem made a great job of resuming the events of the day. In Dutch, sorry Lars. I was also thrilled to see Eric share the European data of his survey with the participants and blog about his Dutch experience. Safe flight home and talk to you soon! [...]
Web Analytics Demystified » Blog Archive » Lars gathers some of the best and brightest in Europe to chat added the following ...
[...] Having recently been to Europe, I was delighted to listen to this conversation. While in Holland I presented data (links to a PDF) showing that European web analytics practitioners are not far behind their U.S. counterparts. When you listen to the podcast you’ll hear the participant’s talking about nearly the exact same challenges we all face here in the U.S. Concerns about process, distribution of decision making (Aurelie talks about pan-European companies, essentially multiple divisions but that speak different languages, have different values and expectations, etc.) [...]
BarCamp Buenos Aires (Argentina) « Web Analytics .be Blog added the following ...
[...] If you’re one of the attendees of BarCamp, you may have noticed that in the first part I speak about a study that Eric Peterson did on the state of Web Analytics in Europe. You may download the entire presentation he delivered in The Netherlands through this page on his Blog. If this subject is of interest to you I recomend you to have a look also at the US counterpart of that presentation that Eric delivered at the eMetrics in San Francisco also this year. [...]
Web Analytics Demystified » Blog Archive » Europe and the Web Analytics Association added the following ...
[...] is not unlike the U.S. market in terms of practitioner experience and overall thought leadership. I reported this after my last trip based primarily on survey data, but have been delighted to verify that there are some really amazing people doing some truly great [...]
VisualRevenue | Webanalytics Congres in Zeist (The Netherlands) added the following ...
[...] Eric Peterson (WebAnalyticsDemystified): Web analytics in Holland. [...]
Daniel Markus added the following ...
Hi Eric,
It was good meeting you again. The presentation was great. Good to know that we Europeans are not particularly lagging behind the US.
Toon and I tremendously enjoyed the dinner in Amsterdam (also thanks to Aurelie and Rene, for inviting us all). Good food, great conversations about web analytics and some sound advice from you on Postbank home page metrics at 1:30 am :).
Looking forward to meet you again in the fall.
Daniel Markus