I am heading to Tokyo but a few thoughts before I go …
Thanks to everyone who has been so engaged in the debate over Technorati’s utility as a data source for ranking blogs. I guess I opened a can of worms with that post but the debate has been just great! But on to bigger and better things …I’m just about to board my flight to Tokyo, Japan to give the keynote presentation at Digital Forest’s Marketing ROI Day conference on August 1st. I’m very excited about this opportunity and to finally meeting my generous hosts at Digital Forest. If you are reading this and live in-or-near Tokyo, please come to Marketing ROI Day and meet me in person!
Incidentally, I’ve finally updated my presentation schedule. You can learn where I’ll be presenting pretty much through the end of the year at this URL:
http://www.webanalyticsdemystified.com/link_list.asp?l=Presentation
Finally, I think I mentioned that I’m writing for DM News now. My second article, titled “Hiring Myths for Web Data Talent” is now available online (and theoretically in print as well!) In this article I address four key issues that anyone looking to hire experienced talent — regardless of which analytics platform they’ll be using — needs to consider. I encourage each of you to read the article, but here is the top-line summary of hiring myths:
- That an analyst is always the most important “first hire”
- That a mathematics background is a must
- That web analysts salaries can be easily compared to common IT functions
- That a good hire guarantees positive return on investment
I welcome your comments and feedback regarding my presentation calendar, the DM News article, and pretty much anything else you’re interested in chatting about.
eric added the following ...
Jacques: Yep, first time. So far my Japanese hosts have been awesome — they gave me a copy of Web Site Measurement Hacks translated into Japanese by O’Reilly & Associates. Pretty cool. I’m waiting for the one web analytics pro I know in all of Japan to come meet me and we’re off to see Tokyo.
See you in D.C., right?
Jacques Warren added the following ...
Nice! I look forward to reading it; there are only two books on the topic in Japanese, as far as I know, and both are about Google Analytics (or at least in part). I have been looking for sources to build up my Japanese vocabulary in Web Analytics; re-reading WSMH will be a sheer pleasure.
Yes, see you in D.C. and at XChange in September.
Web Analytics Demystified » Blog Archive » Web Analytics 2.0? I am more worried about Web Analytics 3.0! added the following ...
[…] While I know that Judah is all hopped up on the notion of the semantic web, after having traveled to Tokyo and Europe in the past month, I find myself absolutely convinced that the next technology era will be characterized by our collective ability to access the Internet anyplace, anytime, using so many devices we begin to look back on computers much the same way young people do television today — as something nice to use when YouTube is unavailable. Rolf Skyberg, a disruptive innovator from eBay who I met in Rotterdam a few weeks back, called it “digital ubiquity” — the point where we forget that the Internet actually exists and take our ability to access information completely for granted. […]
Jacques Warren added the following ...
Hi Eric,
Have a great trip to Tokyo. Is it your first time? I used to live there for 7 years; you’ll see, it’s a great place and the Japanese will take amazing care of you.
Itte Rashai!