Jeremiah Owyang from PodTech has been bugging me to start a web analytics group at Facebook.  I initially resisted but upon kicking the tires at Facebook a bit it seemed like a good idea.  If you’re already in the Web 2.0 Measurement Working Group you should have seen an email from me about shutting it down at Google Groups.  Either way, the group is now totally open to everyone and can be joined here:

http://www.facebook.com/group.php?gid=2668335473

My hope is that by putting the Web 2.0 Measurement Group on the premier “Web 2.0″ platform that it will drive interest and promote conversation.  If nothing else it is a reflection that sometimes you can bring audience to you and sometimes you have to go where the audience is.

I hope you’ll join me at Facebook.