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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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I’m doing a free Webcast for the WAA on August 29th …

One of the things a lot of companies struggle with is the actual “doing” of web analytics — but web analytics is easy, right?

On August 29th I’ll examine some of our assumptions and share my foolproof strategy for success through measurement. If you’ve ever struggled to transform data into insights and insights into action, this presentation is for you!

I will also be leaving a lot of time for open Q&A at the end of the call, to give attendees a chance to pick my brain about whatever topics they would like.
But, you have to be a Web Analytics Association member to attend this free event. Yep, the WAA is a co-sponsor and they’re trying to drive membership so hopefully this (and a series of other similar webinars they have planned with industry leaders like Jim Novo and Jim Sterne) will encourage non-members to join this fine organization!

If you’re in the Web Analytics Association already you can go to a password protected page on their site to register:

http://www.webanalyticsassociation.org/en/cms/?994

If you’re not a member, but are interested in joining the organization, you can follow this link to get more information about the WAA and join today:

http://www.webanalyticsassociation.org/en/memberships/applications/add.asp

Post Date:
Friday, August 10th, 2007 at 8:54 am
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Web Analytics Demystified » Blog Archive » World Tour Days Three and Four: Rotterdam and Brussels added the following ...

[…] I finally got a little time to relax on Wednesday when I arrived in Rotterdam, Holland, the site of Emerce’s eDay conference where I presented my “Web Analytics is Easy” presentation. The event planners and the City Council of Rotterdam invited the event speakers out on a nice boat trip. I was lucky to connect with serial entrepreneurs Mark Fletcher (Bloglines, Startupping.com) and Biz Stone (Xanga, Google, Twitter), two tremendously nice guys and both serious movers in the Bay Area Internet scene. […]

Web Analytics Day Brussels: a European shock therapy in Web Analytics « Web Analytics .be Blog added the following ...

[…] When setting up the Web Analytic Day in Brussels, our intention was mainly to get practitioners from major Belgian companies - and picked up a couple of international attendees in the process - in order to allow them to get a full review of what Web Analytics is actually about, looking beyond the pure acquisition of a web analytics tool. As Eric’s Web Analytics is Easy presentation also emphasized, using his RAMP analogy, the first letter stands for Ressources which include both technology as well as people. The other acronyms respectively stand for Analysis, Multivariate testing & Processes. […]


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