Thanks to Tealeaf I’m excited to be able to present a free webinar on December 11th titled “Who, What, Where, When, and Why: Understanding Visitor Interactions on the Internet.” I’ll be presenting my thoughts on Web Analytics 2.0 and discussing the Web Site Optimization Ecosystem fundamental to helping companies effectively measure and manage visitor and customer experiences in a Web 2.0 world. Plus, everyone who registers will get copy of a whitepaper I recently published sponsored by Tealeaf titled Customer Experience Management and Web Analytics: From KPIs to Customer Transactions.

When: December 11th at 9 AM Pacific / Noon Eastern
Register at: The Tealeaf web site

If you’ve ever wondered about Tealeaf and how their technology is best integrated with your existing web analytics practice I’d encourage you to attend this free seminar.

Eddie Bauer, the Seattle-based retailer, is focused on re-establishing Eddie Bauer as the premier active, outdoor, lifestyle brand. One of their efforts to make this happen is increasing their focus on web analytics and thusly they’re hiring an Ecommerce Metrics Manager. The company is building a new web site and is looking to augment their measurement practice at the same time. They need someone to manage the entire data collection, reporting, and analysis process for the Ecommerce organization, someone capable of selling ideas upstream to the executive management team.

The job is a very important hire at Eddie Bauer since the new site will allow the company to more quickly make changes, reacting to data coming from the web analytics system. The representative I talked to indicated the company would be doing more multivariate testing in the new future so experience with Offermatica or Optimost will be helpful. We talked about salary and this is very much a competitive position and the relocation package they offer is great — definitely focused on helping the right person (and their family) move to Washington and start contributing to Eddie Bauer’s success.

Check out the Eddie Bauer job on the Web Analytics Demystified premium job board right now.

Thanks to everyone who participated in the Web Analytics Demystified Fall 2007 survey!  We had nearly 1,000 responses again and a quick glance at the data shows some very, very interesting results.  Remember, if you want to see the results once I get them written up, you can either leave me your name and email address or, even better, subscribe to my weblog since I’ll be talking about the results as soon as they’re available.

Hot on the heels of our survey, the fine folks at the Web Analytics Association are gathering some similar information in what they’re describing as a “groundbreaking survey”.  I just took the survey and they certainly are asking some interesting questions.  Help the association out and take their survey right now!

I’m not sure if you have to be a WAA member to take the survey, but hopefully if not they’ll be making the results available to everyone.  Maybe someone from the research committee could comment below and let my readers know how the data will be used?

As the web analytics job market continues to be very tight, it’s no wonder that companies are becoming more aggressive and generous as they look for talented folks to help them manage their measurement practice. The nice folks at SimplyHired currently have over 1,700 positions matching the phrase “web analytics” in their system, a dramatic increase from the thousand or so from earlier this year. While an increasing number of companies have been leveraging our premium web analytics job board here at Web Analytics Demystified, perhaps because we’re actually helping companies fill these positions, I wanted to call your attention to one particularly cool sounding job on the board right now located here in my home state of Oregon.

Altrec, an outdoor gear retailer headquartered in Redmond, Oregon, is looking for a Senior E-Commerce Business Analyst.  While I am somewhat sheepish about helping promote Altrec given my relationship with the nice people at Backcountry.com (see Web Analytics Demystified and have a look at all of the screenshots) after talking to a representative from the company it sounds like a truly great opportunity for the right person.

Altrec is growing like crazy after 10 years in business, is profitable, and like many companies located in beautiful mountainous locations, places a premium on work/life balance and offers a flexible work schedule. They’ve recently created a new position in the company for someone to take the lead on their measurement projects and use of Coremetrics. This is a strategic position and will have both a high level of autonomy and great visibility from the management team since the hire will need to support all aspects of the company’s business.

Because the company is growing so quickly, Altrec is looking for someone who has demonstrated experience bringing a retail-centric web analytics program online. You don’t necessarily need to have Coremetrics experience, but passion for measurement and analysis, and a proven track record for building a measurement program is a must. And because this position is such a strategic hire, no formal salary range has been set and they company has said they are absolutely willing to pay for the right person. That and a very flexible relocation package to a gorgeous part of Oregon makes this a must-look position if you’re thinking about trading up in your career.

Check out the Altrec job on the Web Analytics Demystified premium job board right now.

Apparently statements made earlier this month after the ouster of senior management at WebTrends were not entirely true and the management shakeup is continuing. The latest casualty is the company’s Chief Marketing Officer, Tim Kopp, who according to very reliable sources has “decided to move on” from WebTrends as well, as well as several of Tim’s senior lieutenants.

Having met Tim on a few occasions I have to say this is a huge loss for a company that just sustained (or perhaps inflicted) huge losses. Having been on the company’s board of directors, Tim had an understanding of the space that was rare in this industry. His hand in the MarketingLab 2 release was apparent, and his enthusiasm for the sector will surely be missed.

Perhaps living here in Portland and knowing some of these folks personally I’m too close to the situation but I just don’t understand the logic behind getting rid of this much senior management and talent all at once. This is a tough market and starting over from scratch will be painful for WebTrends.

Regardless, it will be interesting to see what all the anonymous commenter’s who didn’t like Greg, Jason, Tore, and Hamid have to say about Tim’s departure. And perhaps more interesting to see how WebTrends spins this news for the rest of the world …