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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Please attend my webinar on Web Analytics 2.0 and the Web Site Optimization Ecosystem

Thanks to Tealeaf I’m excited to be able to present a free webinar on December 11th titled “Who, What, Where, When, and Why: Understanding Visitor Interactions on the Internet.” I’ll be presenting my thoughts on Web Analytics 2.0 and discussing the Web Site Optimization Ecosystem fundamental to helping companies effectively measure and manage visitor and customer experiences in a Web 2.0 world. Plus, everyone who registers will get copy of a whitepaper I recently published sponsored by Tealeaf titled Customer Experience Management and Web Analytics: From KPIs to Customer Transactions.

When: December 11th at 9 AM Pacific / Noon Eastern
Register at: The Tealeaf web site

If you’ve ever wondered about Tealeaf and how their technology is best integrated with your existing web analytics practice I’d encourage you to attend this free seminar.

Post Date:
Wednesday, November 28th, 2007 at 10:39 pm
Categories:
Presentations, Web 2.0, Web Analytics 2.0
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Michelle Rutan added the following ...

Hi Eric,
I enjoyed your presentation on the ecosystem as you were able to clearly organize and communicate a bunch of noise. Your ecosystem consists of four quadrants and you only really discussed the bottom two (analytics and VOC/CEM). So I was wondering if there is a part two out there? I understand the focus on CEM since tealeaf was footing the bill, but a lot of times you can go from WA to multivariat testing and solve the issue. We are working on our ecosystem and just wanted to get your opinion/insight.
Thanks,
-M

Thought added on December 13th, 2007 at 12:05 pm

eric added the following ...

Michelle: Thanks very much for your feedback on the Web Site Measurement Ecosystem! There is a “part II” on the horizon that will discuss the testing, targeting, and personalization components of the ecosystem — I’m just trying to find the time to document that which is not easy these days. Suffice to say, measurement for measurement’s sake is a waste of time and the top two quadrants are critical to the ecosystem.

Thanks for your comment!

Thought added on December 13th, 2007 at 2:21 pm

Joe Chasse added the following ...

Hi Eric,

I look forward to seeing you again (Boston). The last time we met, was about a year ago at one of Visual Sciences user conferences.

I was unable to attend the webinar. Is it possible to get access to the presentation?

See you soon.

Joe

Thought added on December 14th, 2007 at 7:03 am

eric added the following ...

Joe: There is a post in the Yahoo! group that outlines where you can get the PDF, listen to the presentation, and download the white paper. Have a look at:

http://tech.groups.yahoo.com/group/webanalytics/message/14438

I look forward to seeing you again in Boston next week!

Thought added on December 14th, 2007 at 12:07 pm

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