The bleeding at WebTrends continues …
Published by Eric T. Peterson on November 15, 2007.
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Apparently statements made earlier this month after the ouster of senior management at WebTrends were not entirely true and the management shakeup is continuing. The latest casualty is the company’s Chief Marketing Officer, Tim Kopp, who according to very reliable sources has “decided to move on” from WebTrends as well, as well as several of Tim’s senior lieutenants.
Having met Tim on a few occasions I have to say this is a huge loss for a company that just sustained (or perhaps inflicted) huge losses. Having been on the company’s board of directors, Tim had an understanding of the space that was rare in this industry. His hand in the MarketingLab 2 release was apparent, and his enthusiasm for the sector will surely be missed.
Perhaps living here in Portland and knowing some of these folks personally I’m too close to the situation but I just don’t understand the logic behind getting rid of this much senior management and talent all at once. This is a tough market and starting over from scratch will be painful for WebTrends.
Regardless, it will be interesting to see what all the anonymous commenter’s who didn’t like Greg, Jason, Tore, and Hamid have to say about Tim’s departure. And perhaps more interesting to see how WebTrends spins this news for the rest of the world …
About Eric T. Peterson
Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.
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