Web Analytics Blogs

Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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My AMA presentation is now online and much more

For those of you who missed my presentation yesterday, “Web Analytics: A Day a Month”, you can now listen to the re-recorded webcast at WebEx thanks to Tableau and the American Marketing Association. I say “re-recorded” since once again I managed to bring a large enough crowd to the webcast to break WebEx. Web analytics is hot!

You can listen to the webcast without having to register (still requires name and email) until next week I think by going to:

amaevents.webex.com

Here are a few other things I should mention, as long as I’m writing:

If I’m forgetting anything please comment below.  I think you’ll really like the webcast — the feedback I got has been excellent so far (despite some people going gossipy about the title of my last post on the subject … cage match indeed!)

Elissa Fink added the following ...

Hey Eric - We’ve been getting great feedback on your presentation and the webinar. So if people are debating attending, it seems to me that the general consensus is “thumbs up”. Thanks again for putting together a great knowledge-share. Elissa

David Hammond added the following ...

Mr. Peterson, great presentation!

Are your slides still going to be made available, as it was said they would be? They would be very helpful in convincing our HiPPO of some of the changes we need to make.

Thanks for making yourself and your work available this way!

Rich Page added the following ...

This was an excellent webcast - very well put together and thought out. You are definitely helping push web analytics process in the right direction - now we just need to get as many companies as possible to see it and take action!

Also, on a side note, I just created a post regarding one of the problematic things you mentioned in your presentation - HiPPOs - and how to influence them. Would love to know what you and everyone else thinks:
http://rich-page.com/win-at-web-analytics/win-at-web-analytics-top-7-ways-to-influence-your-hippo/

Thanks!

Rich Page

Maars added the following ...

Hi Eric,
can I download your presentation somewhere in your site?
Thanks,
Maars

Chris Grant added the following ...

Just wanted to add a comment to try to persuade people to go to the trouble of downloading. The presentation was well worth sitting through - it was clear, helpful, and doable, and made WA look a little less daunting.

eric added the following ...

Chris: Thanks, I’m glad you liked it. We actually re-recorded the Tableau/AMA webcast and it turned out pretty good. I’ll make sure to get and publish the link.


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