My AMA presentation is now online and much more
For those of you who missed my presentation yesterday, “Web Analytics: A Day a Month”, you can now listen to the re-recorded webcast at WebEx thanks to Tableau and the American Marketing Association. I say “re-recorded” since once again I managed to bring a large enough crowd to the webcast to break WebEx. Web analytics is hot!
You can listen to the webcast without having to register (still requires name and email) until next week I think by going to:
Here are a few other things I should mention, as long as I’m writing:
- I’m going to be in Boston next week for Judah’s Web Analytics Wednesday event (rescheduled from last month due to me being a weather-wimp) and if you’re in Boston or nearby I’d love to catch up. Please join us in Cambridge!
- The next few weeks I will be in Chicago (Jan 25th), Seattle (Jan 30th), San Jose (Jan 31st) and New York (Feb 7th) giving the keynote address at OpinionLab’s client conferences. The nice folks at OpinionLab mentioned that they’re opening up the events to non-customers so if you’d like to hear me talk about how quantitative and qualitative data combined provide a much more actionable view of the online visitor, please join us!
- The nice folks at the Direct Marketing Association who gave away PDF copies of my book Web Analytics Demystified in exchange for participation in their web analytics survey (written up by the amazing W. David Rhee) are holding a webinar on the research findings on Januay 23rd. The event is not free but the research is pretty good and if you’re in the DMA you should consider joining the call.
- The nice folks at the Web Analytics Association are also holding a research call, tomorrow (Jan 17th) in fact, on the future of the web analytics industry. I think this event is free but it might only be free to WAA members (maybe if Richard or Andrea read this they can comment for all to see!) The call is tomorrow morning at 9 AM Pacific, noon Eastern and you can register to attend at the WAA web site.
- Anil Batra has apparently jumped on the “bounce rate” bandwagon and is having a “bounce rate survey” that he’d like you to participate in. I haven’t had a chance to take it yet but I really enjoyed Anil’s salary research so I’m sure he’ll do a great job with bounce rate too!
- I’ll be back in San Diego in late February at Aaron Kahlow’s Online Marketing Summit talking about Key Performance Indicators in a Web 2.0 World. I really enjoyed OMS last year and am looking forward to getting back to
Sea WorldAaron’s event! - I had nothing to do with that movie on web analytics, despite it being filmed here in the Rose City, and have no idea what Ian is talking about. Ian should spend less time at the movies and more time reading what experienced practitioners are saying about Gatineau. <grin>
If I’m forgetting anything please comment below. I think you’ll really like the webcast — the feedback I got has been excellent so far (despite some people going gossipy about the title of my last post on the subject … cage match indeed!)
David Hammond added the following ...
Mr. Peterson, great presentation!
Are your slides still going to be made available, as it was said they would be? They would be very helpful in convincing our HiPPO of some of the changes we need to make.
Thanks for making yourself and your work available this way!
Rich Page added the following ...
This was an excellent webcast - very well put together and thought out. You are definitely helping push web analytics process in the right direction - now we just need to get as many companies as possible to see it and take action!
Also, on a side note, I just created a post regarding one of the problematic things you mentioned in your presentation - HiPPOs - and how to influence them. Would love to know what you and everyone else thinks:
http://rich-page.com/win-at-web-analytics/win-at-web-analytics-top-7-ways-to-influence-your-hippo/
Thanks!
Rich Page
Maars added the following ...
Hi Eric,
can I download your presentation somewhere in your site?
Thanks,
Maars
Chris Grant added the following ...
Just wanted to add a comment to try to persuade people to go to the trouble of downloading. The presentation was well worth sitting through - it was clear, helpful, and doable, and made WA look a little less daunting.
eric added the following ...
Chris: Thanks, I’m glad you liked it. We actually re-recorded the Tableau/AMA webcast and it turned out pretty good. I’ll make sure to get and publish the link.

Elissa Fink added the following ...
Hey Eric - We’ve been getting great feedback on your presentation and the webinar. So if people are debating attending, it seems to me that the general consensus is “thumbs up”. Thanks again for putting together a great knowledge-share. Elissa