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Web Analytics: An Hour a Day

Published by Eric T. Peterson on January 7, 2008 All posts from Eric T. Peterson

Happy Holidays to everyone reading this blog! I hope that all of you had as relaxing and enjoyable a holiday season as we did here at the Peterson house. But now that the holidays are behind us it’s time to put the Wii controller down (thank goodness!) and get back to work — and what better way to start the year than with a free webcast!

I routinely get email from people new to audience measurement who are looking for guidance regarding setting up a successful web analytics program in their organization. They relate all kinds of interesting anecdotes like “I heard web analytics was easy but we’re not getting anywhere fast” and “we heard that bounce rate is this amazing, wonderful metric but it just doesn’t seem as useful as people say.” I do my best over email to help point them in the right direction but there are only so many hours in the day, especially since I have a small business to run, research results to publish, and an entire community to participate in.


Thankfully the American Marketing Association and Tableau Software are generously sponsoring a Web Analytics Demystified webcast describing our recommended quarter-by-quarter, month-over-month program for building a world-class web analytics program. Because web analytics is hard, it is my belief that rather than try to “boil the ocean” it pays to have a strategic roadmap with a reasonable but aggressive pace. It will certainly take you more than an hour a day to be successful with web analytics, but over the course of a year any company can develop the necessary competencies to create brilliant, amazing, and magnificent success.

In the webcast—which is on Tuesday, January 15th at 1:00 PM Eastern Time by the way—I will be giving a year’s worth of guidance covering topics like:

  • Building dashboards, reports, and analysis that give you the facts for better decisions
  • Setting up a “Web Analytics 2.0” measurement environment
  • Sifting through mountains of website data to quickly find what matters most
  • Allocating staff and resources for maximum benefit
  • Reconciling different sources of data
  • Selecting vendors and improving vendor relationships

You can register for this free webcast at the American Marketing Association web site:

http://www.marketingpower.com/webcast435.php

I hope before all of you get too busy in 2008 you’ll take the time to join the AMA, Tableau, and I on January 15th!

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