Web Analytics: An Hour a Day
Happy Holidays to everyone reading this blog! I hope that all of you had as relaxing and enjoyable a holiday season as we did here at the Peterson house. But now that the holidays are behind us it’s time to put the Wii controller down (thank goodness!) and get back to work — and what better way to start the year than with a free webcast!
I routinely get email from people new to audience measurement who are looking for guidance regarding setting up a successful web analytics program in their organization. They relate all kinds of interesting anecdotes like “I heard web analytics was easy but we’re not getting anywhere fast” and “we heard that bounce rate is this amazing, wonderful metric but it just doesn’t seem as useful as people say.” I do my best over email to help point them in the right direction but there are only so many hours in the day, especially since I have a small business to run, research results to publish, and an entire community to participate in.
Thankfully the American Marketing Association and Tableau Software are generously sponsoring a Web Analytics Demystified webcast describing our recommended quarter-by-quarter, month-over-month program for building a world-class web analytics program. Because web analytics is hard, it is my belief that rather than try to “boil the ocean” it pays to have a strategic roadmap with a reasonable but aggressive pace. It will certainly take you more than an hour a day to be successful with web analytics, but over the course of a year any company can develop the necessary competencies to create brilliant, amazing, and magnificent success.
In the webcast—which is on Tuesday, January 15th at 1:00 PM Eastern Time by the way—I will be giving a year’s worth of guidance covering topics like:
- Building dashboards, reports, and analysis that give you the facts for better decisions
- Setting up a “Web Analytics 2.0” measurement environment
- Sifting through mountains of website data to quickly find what matters most
- Allocating staff and resources for maximum benefit
- Reconciling different sources of data
- Selecting vendors and improving vendor relationships
You can register for this free webcast at the American Marketing Association web site:
I hope before all of you get too busy in 2008 you’ll take the time to join the AMA, Tableau, and I on January 15th!
Lars added the following ...
I’m amused.
First http://www.kaushik.net/avinash/2007/12/web-analytics-demystified.html
Then http://blog.webanalyticsdemystified.com/weblog/2008/01/web-analytics-an-hour-a-day.html
:)
On The Trail » Blog Archive » Brand feud? added the following ...
[…] Peterson (of http://www.webanalyticsdemystified.com) has returned the favor by titling his latest post Web Analytics: an Hour a Day. This just happens to be the title of the book Avanash wrote. Neither one references the other in […]
Eric Peterson Equips his WebCast of +7 to Irony - Mymotech added the following ...
[…] then today I notice a post over one Eric’s blog entitled “Web Analytics: An Hour a Day” which of course is the title of Avinash’s […]
Amit added the following ...
I am from India…Can i attend this webinar……
eric added the following ...
Lars: I’m glad you see the humor. So do I!
Amit: Absolutely, as far as I know anyone in the world can attend this webinar. Please let me know if you attempt to register and are somehow unable to sign up.
To everyone else who is all a flutter about whether Avinash and I are going to have a cage match in San Francisco … I guess you’ll just have to attend the webcast next Tuesday and find out!
Jen added the following ...
i missed the webinar but would like to see it. is there anywhere to access it now?
Happy Web Analytics added the following ...
[…] people say web analytics is hard. Others try to keep web analytics simple. But at least one company is trying to reduce web […]
Bhupendra added the following ...
Eric, you and Avinash have been really doing good for the Web Analytics industry leading people from two different prospectives. I see some competition between you guys, but it is all happening for good. After all its getting out best from both of you, and we are lucky people to consume from both sides.
Cheers!!
Keith Schilling added the following ...
I don’t care about analytics…I wanna see a cage match :)
Web Analytics Demystified » Blog Archive » Web Analytics: A Day a Month white paper now available added the following ...
[…] of you who attended my American Marketing Association webcast titled “Web Analytics: A Day a Month” earlier this month, and any of you who missed it, who would like something you can share with […]
eric added the following ...
Bhupendra: I appreciate your comment! It’s funny that people keep commenting that they see “some competition” between us since I have never once come across Avinash in my consulting work. I have nothing but respect for Mr. Kaushik’s work and, like many people, appreciate his passion for the subject.
Keith: I hate to disappoint you, but see my comment above. I don’t know Avinash very well at all, but I certainly suspect he doesn’t want to wrestle.
Thanks for your comments.
Web Analytics Demystified » Blog Archive » Web analytics is hard! added the following ...
[…] Either way, despite some people’s complaints that you were inconsiderate in your attempt to game my brand and copyright, I can assure you that I do appreciate your willingness to continue to bring awareness to my work, both as an author and as a consultant. And I sincerely hope you didn’t mind my tongue-in-cheek title for my AMA presentation … […]
Web Analytics Demystified » Blog Archive » What is your web analytics communication strategy? added the following ...
[…] team look like” reminded me of something that has been on my mind a lot since I presented my Web Analytics: A Day a Month webcast for the American Marketing Association last month. As I travel the world talking about web […]
Analítica Web: “A day a month” | Asociación Española de Analítica Web added the following ...
[…] han dispuesto un interesante white paper gratuito en el que se pueden seguir los temas tratados en el webcast original, entre los que se […]
Diarizing » Web Analytics Jokes added the following ...
[…] On 7th Jan 2008 Eric T. Peterson, author of Web Analytics Demistified, wrote a post intitled Web Analytics: an hour a day. […]