This morning the fine folks at Nedstat in Holland published a white paper that Michiel Berger and I co-wrote titled Measuring Multimedia Content in a Web 2.0 World.  This free white paper explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video and provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content.

The timing is somewhat ironic because Judah has been writing a fair amount about Video Analytics over in his blog — I guess great minds think alike!

While video measurement has been around for awhile, the new social media certainly increases the complexity associated with determining the efficacy of video from a business perspective.  The folks at Nedstat are committed to helping their customers resolve these issues, and are generously making our white paper available without registration requirements.

You can read the press release about the paper’s availability or download your own copy right away.