Semphonic X Change, San Francisco, August 18 and 19, 2008
I am incredibly honored to be able to announce that Web Analytics Demystified has partnered with the fine folks at Semphonic to present X Change 2008 in San Francisco at the Ritz Carlton, August 18 and 19, 2008.
In my decade in the web analytics industry I have attended and presented at hundreds of events around the world. While each have their own unique value proposition and are truly great in their own way, X Change is the only conference I left both completely energized about our industry and actively scheming about how I could become more involved in presenting the event. I said as much after last year’s event.
You can read more in the press release but here’s what you’re not going to read in the release:
- For me, X Change was like no conference I’ve ever attended as a practitioner, consultant, analyst, or business owner. At the end of the day I didn’t want the conversation to end!
- The key is the “huddles”: far more structured than “birds of a feather” sessions or round tables, yet informal enough to encourage everyone to participate, and loaded with analytics experience and talent.
- The small size of the conference is intentional, and Gary, Joel, and I are working to bring some of biggest brains and folks working on the most exciting projects out there to participate. The net result is an amazing ratio of experts per attendee.
- No booths, no vendor pitches, no literature you don’t want under your door. At least last year, the vendor representatives were senior people working at the top of their game (folks like Matt Belkin, Olivier Silvestre, Aaron Gray, Rand Schulman, etc.)
- More web analytics bloggers per capita than any conference ever thrown. (Okay, maybe that isn’t really a selling point but it led to a lot of really good PR …)
Again, I am incredibly pleased with Gary and Joel’s decision to allow Web Analytics Demystified a greater level of participation in the event this year. If you’re a long-time reader of my blog and would like more information about X Change, please don’t hesitate to contact me directly.
I hope to see you in San Francisco in August!
Daniel Shields added the following ...
I could have said this to you in a million other ways already, but if you didn’t catch on already…I’m pumped for this. No forum or conference venue showcases technique as open and tightly as the XChange Huddles. Its such a breath of fresh air compared to all the commercial interests that scour the shows.
Judah Phillips at Web Analytics Demystified » Blog Archive » Questions to Ask When Assessing Web Analytics and some Random Thoughts… added the following ...
[…] XChange. I am totally excited for X Change brought to us this year by Semphonic and Web Analytics Demystified. Like psyched. The last X Change in Napa at COPIA was one of the most intimate, educational, […]
Web Analytics Demystified » Blog Archive » Forrester, Gartner, and JupiterResearch analysts to participate in X Change keynote added the following ...
[…] I’ve said before, X Change is like no web analytics conference you’ve ever attended (unless you went to X Change last year …) If you’re really interested in web analytics, […]

Next SemPhonix XChange is going to be in downtown San Francisco - August 18 and 19, 2008 « The Analytics Guru added the following ...
[…] make a long story short - I just read today in Eric Peterson’s weblog - Semphonic X Change, San Francisco, August 18 and 19, 2008 and here’s the Press Release. I plan and attending and hopefully, speaking at it (I was […]