Web Analytics Wednesday San Francisco Metrics and KPIs

Web Analytics Wednesday in San Francisco this week was an amazing success by every conceivable measure. But don’t take my word for it, here are the metrics and key performance indicators:

Budget for the event: $10,000.00
Actual amount spent: $14,500.00
Percent over budget: 31%
Percent extra expenses graciously covered by ForeSee Results and Tealeaf: 100%
Planned number of sponsors: 4
Actual number of sponsors: 5
Percent sponsors interested in this event: 120%
Estimated satisfaction of sponsors based on feedback sample: 100%
Projected number of attendees: 200
Projected expenditure per attendee: $50.00
Actual number of attendees: 400
Actual expenditure per attendee: $36.25
Percent of actual budget spent on drinks: 50%
Estimated number of drinks served: 1,450
Estimated number of drinks consumed per attendee: 3.6
Number of hours spent serving drinks: 1.5
Estimated number of drinks consumed per hour:996
Estimated number of drinks consumed per hour per person: 2.4

I think the key measure of success is really satisfaction but I totally forgot to ask Larry Freed’s folks at ForeSee Results to conduct a survey during the event, we weren’t tagged with Coremetrics tags, and SiteSpect wasn’t able to test due to incredibly cramped conditions so we’ll have to rely on your comments and June’s pictures for the time being to make that determination. Maybe someone will post Tealeaf-esque replay video so we can estimate satisfaction based on qualitative data…

Speaking of the sponsors, I really want to thank all five sponsors of the event for their participation, willingness to help out, and excellent attitude … especially when the crowd volume prevented them from getting a word in edgewise during their 15 seconds of fame.

Suffice to say we could not have thrown a party like this without the help of these fine organizations.

I was also really pleased to see some of our industry thought-leaders out for the event, folks like Gary Angel, Jim Sterne, Larry, Judah Phillips, Brett Crosby, and Avinash Kaushik who has never attended Web Analytics Wednesday as far as I know but who just joined Google full-time, eschewing independent consulting for good old-fashioned job stability — congratulations Avinash and congratulations Google!

I was even more pleased to see many members of the Web Analytics Board of Directors at the show including Jim, June, Avinash, Bryan Induni, April Wilson, Richard Foley and probably a few more I am forgetting. I think this is great since the WAA has what can only be described as an estranged relationship with Web Analytics Wednesday … hopefully we can get that relationship worked out in 2008 so these two great organizations can work together for the benefit of our entire community!

Anyway, thanks to June, David Rogers, and all the volunteers and sponsors who made this great event happen. Mr. Sterne hinted that he’d like Web Analytics Wednesday to happen concurrently with every Emetrics conference around the world so hopefully we can work that out and take this great party on the road.

Posted Thursday, May 8th, 2008 | 7 responses | Add a Comment | Share, Save or Email

Jacques Warren

45% over budget…

Kurtis Kroon

Sorry … I brought down several KPIs by only having one drink (on the house, I bought my second one).

Some qualitative data for the sponsors:

WAWOT@eMOSSF totally ROCKED! (from a guy who really doesn’t like large crowds.)

I talked (okay, yelled), with a bunch of people who were still going over issues of the day, mixed in the usual party chatter.

Many thanks to ForeSee Results and Tealeaf for their “gracious” (the exact word for it!) generosity … especially in the face of 400 people carrying on amongst themselves. I think that those of us who were nearest the mics–Jim, June, you, me, and about 25 others–were pleased to give them their due … as for the rest, have you ever herded cats?

Congrats to everyone (especially June, David, and the volunteers) for putting together such a swell shindig.

So, my questions for you are:

* Are WAWs always this way? (just kidding) and
* What do you think it would take to put one together in Sacramento? (just not as big …)

Kurt

PS: To give you a face for the name, see the first column, second row in June’s photos. I’m in the leather jacket, talking to Judah and Robbin.

eric

Jacques: Indeed, good catch!

Kurtis: Thanks for your comment as I too appreciate the willingness of the sponsors to, um, be gracious in the face of a lot of noise.

FYI, Sacramento already has a WAW chapter — do you know Jamie Scott? Keep your eyes open as hopefully another SacWAW will happen soon.

Kurtis Kroon

June was going to introduce us, but she didn’t get the opportunity ….

I’m glad to hear that there’s a Sac’to WAW chapter … I’ll keep my eyes open (as you suggest).

Thanks!

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