Web Analytics Demystified

Web Analytics Wednesday, SAS style

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As part of my worldwide Web Analytics Wednesday tour I will be in Cary, North Carolina on the SAS campus next Wednesday, May 21st enjoying the good graces of Richard Foley who has just finished his term as President of the Web Analytics Association.  The fine folks at SAS have offered to spring for food and drinks so I have gladly agreed to present my “Future of Web Analytics” presentation (which I have had to revise twice already, sheesh!)

If you’re anywhere Cary we’d love to have you join us for this small party.  I say small in comparison to last week’s Web Analytics Wednesday super event which is unlikely to be duplicated anytime soon.

I have a bunch of other stuff I want to write about — the new WAA Executive Board, the EUWAA, measures of engagement, my consulting business, and some really amazingly cool technology I have seen recently but that will have to wait.  Forty games in forty nights and the Cavs are down by 11 (on my TIVO, please don’t write in and tell me who won the game!)

Posted Wednesday, May 14th, 2008 | One responses | Add a Comment | Share, Save or Email


Munaz

Will you please guide me on what type of SAS module is required to become web analytics? As I find many vacancies in India are available for web analytics including the one coming from HP. However, they need SAS knowledge as technical skill apart from Google analytics, Omniture, WebTends etc.

I’m currently working as e-business analyst with job responsibilities include e-marketing – SEO, SEM, Affiliate marketing, Trend analysis, Competitive analysis, business proposals, marketing plan etc. I want to enhance my career further. Kindly help me which SAS module will help me fulfill my aspiration to become web analyst? Any technical knowledge is required? Please, suggest me at the earliest.

I expect your reply this time too as you did in the past.
Looking forward!
Munaz



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