A lot of you have been following the thread in my blog about measures of engagement on the Internet. Over the past year we have certainly had a spirited discussion about the topic, and for the most part people’s interest in the subject has not apparently subsided. About six months ago I started working with Mr. Joseph Carrabis from NextStage Global on the engagement calculation and the byproduct of our work is now available as a somewhat lengthy white paper on the subject freely available to all.

You can download the white paper from the Research > Published Research section of this web site:

http://www.webanalyticsdemystified.com/link_list.asp?l=Research

The white paper includes a great deal of information about the calculation including background on it’s derivation, the calculation itself, it’s use in a business context, and the underlying mathematics.  I welcome your feedback on the paper and am more than happy to discuss the contents via phone or email.

The direct measure of a Visitor’s Engagement with a web site or set of properties is still a work in progress to be sure.  And despite some naysayers, I believe that all of us working with this or similar calculations are quite excited about the possibilities associated with moving on from more simple measures and beginning to combine metrics to create a more interesting (and potentially more valuable) view of visitor interaction on the Internet.

Let the debate begin again!

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