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Free webinars on February 11th and 12th

Published by Eric T. Peterson on February 4, 2009 All posts from Eric T. Peterson

If you are one of the many, many people out there who have been told in no uncertain terms that there is “no travel budget” to attend conferences in the near future and you’re bummed out about missing out on some great learning opportunities Web Analytics Demystified has a great solution! Rather than mope around the office, complaining about missing Ian Ayres at WebTrends Engage or Maroon 5 at the Omniture Summit, why not join Web Analytics Demystified, Forrester Research, Coremetrics, and Tealeaf for two free webinars next week!

And who doesn’t love “free?”

The first webinar will be held at 10 AM Pacific next Wednesday, February 11th and is sponsored by the nice folks at Coremetrics. The topic is campaign attribution, and while the “official title” of the presentation is “Effectively Managing Your Online Marketing Mix with Advanced Attribution” my personal subtitle for the event is “How LAST-Based Attribution is Wrecking Your Marketing Budget (and What To Do About It!)”

While I love the topic, I’m doubly excited about this webinar since I get to co-present with John Lovett from Forrester Research. The best thing about presenting with John is that he is never shy about his opinion and we frequently get into “heated” debates, even in front of a live audience. We will also be joined by Coremetrics own John Squire, a gentleman also known for his willingness to have his opinion heard.

If you’d like to participate in this webcast with Web Analytics Demystified, Forrester Research, and Coremetrics please register for this totally free event through Coremetrics.

The second webinar will be held at 9 AM Pacific next Thursday, February 12th and is sponsored by the nice folks at Tealeaf. The topic here is the Web Site Optimization Ecosystem that I first described with Tealeaf and Foresee Results back in 2007. The ecosystem is a great topic when times are tough since most companies have at least two of the technologies we’ll discuss (web analytics, voice of customer, customer experience management, testing, personalization) but have done very little to actually integrate the systems.

I will be joined on the call by Geoff Galat, Tealeaf’s VP of Marketing and Product Strategy. If you’d like to register and listen to Geoff Galat from Tealeaf and I, please register for this totally free webcast through Tealeaf.

So there you have it. Two great topics, five smart presenters, one best-of-all-prices … FREE.

I hope you’ll be able to join us, and as always, please keep up with Web Analytics Demystified via our web analytics events page at www.webanalyticsdemystified.com.

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Categorized under Events, Presentations, Vendors, Web Analytics People

  • JY

    The first of these webinars, on campaign attribution, offered some great insights and practical approaches to managing campaigns based on first/last click attribution. I believe there was mention of an upcoming whitepaper on this topic, which I would be highly interested in. Any update on that?

  • http://www.webanalyticsdemystified.com eric

    JY: I believe the paper will be published by Coremetrics tomorrow. Watch the blog for a new post on the topic as soon as that happens. Thanks!

 


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