Archive for March, 2012

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Web Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John, and I wanted to recognize:

• Our wives and families, without whom we would not be able to do the work we do
• Our clients, whose continued support keeps us participating in some amazing analytics around the world
• Our partners, including Keystone Solutions, IQ Workforce, and eClerx, whose own leadership makes our work better
• Our sponsors for Web Analytics Wednesday, Analysis Exchange, and ACCELERATE allow us to expand our footprint
• Our friends throughout the digital measurement, analysis, and optimization community around the world, especially April Wilson who wrote a really nice nomination letter for us

While Web Analytics Demystified can be a facilitator and catalyst for great events, experiences, and engagements, we are only successful because we get such incredible help and support from the community. From each of us to all of you, thank you!

A lot of the conversations I have been having with my peers lately have been about change in our industry. In a nutshell, things seem to be heating up dramatically, especially in the past twelve months. Perhaps due to economic recovery, maybe because of the current hype cycle around “big data”, or possibly because companies are really starting to wake up to the power and value of digital measurement, analysis, and optimization. Regardless of why, it’s delightful to be smack in the middle of what I suspect will in retrospect be a Golden Age for analytical practitioners, technologies, and consultants.

Some tangible evidence of the increased interest in analytics can be found in our efforts at The Analysis Exchange. Just three months ago I blogged about the effort’s momentum, noting that we had “nearly 1,700 members and nearly 200 completed projects.” As of this morning Wendy reported that our membership had grown to over 2,000 members worldwide!

Needless to say we are delighted and hugely grateful for the big push that Google Analytics gave us when they wrote about us back in January. On some level I suspect that the success of the Analysis Exchange is one of the reasons that Web Analytics Demystified is competing for a Web Analytics Association “Award for Excellence” in the “Most Influential Agency, Vendor, or Group” category (the category that Analysis Exchange won in last year!)

With growth comes opportunity, and boy howdy do we have opportunities for folks to help Analysis Exchange right now: We have over 20 open projects looking for mentors and students. If you have been waiting for an opportunity to help the Exchange, now is your chance!

What’s more, after announcing our Analysis Exchange Scholarship Fund back in January, we have decided that everyone who participates in Analysis Exchange in January, February, and March of this year who earns a great score for their effort is eligible to apply for the Scholarship money. You can use it to go to Emetrics, ACCELERATE, join the WAA, pay for UBC classes, buy books, … pretty much anything related to digital measurement, analysis, and optimization!

So we need your help. If you want some “hand’s on” experience with web analytics, or if you want to help some great non-profits while giving back to your own analytics community, lend a hand and join the over 2,000 people worldwide who are members of the Analysis Exchange!

• Join the Analysis Exchange TODAY
• Sign up to help on one of 20 open projects
• Learn more about Analysis Exchange