2012 WAA Award of Excellence

Published by Eric T. Peterson on March 8, 2012.

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Web Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John, and I wanted to recognize:

Our wives and families, without whom we would not be able to do the work we do
Our clients, whose continued support keeps us participating in some amazing analytics around the world
Our partners, including Keystone Solutions, IQ Workforce, and eClerx, whose own leadership makes our work better
Our sponsors for Web Analytics Wednesday, Analysis Exchange, and ACCELERATE allow us to expand our footprint
Our friends throughout the digital measurement, analysis, and optimization community around the world, especially April Wilson who wrote a really nice nomination letter for us

While Web Analytics Demystified can be a facilitator and catalyst for great events, experiences, and engagements, we are only successful because we get such incredible help and support from the community. From each of us to all of you, thank you!

About Eric T. Peterson

Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators. Mr. Peterson frequently presents on web analytics, is often cited in articles about digital measurement, and has been blogging on the subject since 2004.

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Posted Thursday, March 8th, 2012 | 2 responses | Share, Save or Email

Bill Gassman

Congratulations on a well deserved reward. Hadn’t thought of Web Analytics Demystified as an agency before, but it elevates the meaning of the term.
http://www.webanalyticsdemystified.com Eric T. Peterson

Thanks Bill! Yeah, the award was for an “agency, vendor, or group” I believe and we are the latter I suppose. It is an odd category and had us competing with Critical Mass, Corry Prohens (IQ Workforce), Keystone Solutions, and Google Analytics.

Regardless we are honored and it’s a nice recognition of the work we do outside of consulting.