Want to learn the Adobe Analytics and Testing platforms from the team at Web Analytics Demystified? Sign up for our April 2014 "Adobe Intensive" and learn Enterprise Analytics from the best in the business!


Why I am excited about Webtrends Streams

Published by Eric T. Peterson on January 16, 2013 All posts from Eric T. Peterson

This morning we are very excited to announce that Web Analytics Demystified has partnered with Webtrends as a consulting and development partner on their recently announced Webtrends Streams platform. You can read all the details in the official Webtrends press release, and I contributed a lengthy post to the Webtrends blog that details why I am so excited about Streams and what we are able to do with it.

In a nutshell:

  • At Web Analytics Demystified we are increasingly seeing clients integrating disparate data as a rule, not an exception, in their reporting and analysis;
  • Because of the disparate and rapidly evolving nature of the connected world, this integration at times becomes complex to the point of being absurd;
  • Experience has shown that “traditional” analytics platforms do a reasonably poor job handling new data (e.g., mobile app data, social data, etc.);
  • I personally do not believe that this pace of change will abate — we will only have “more data” coming from “more devices” from this point forward.

Given all of this, for the past few years I have been on the lookout for a truly robust “generic” data collector — a device that would allow us to tag anything and that would deliver that data to us in a reasonably fast and programatic way. Essentially a log file for, well, everything digital … web sites, mobile apps, social interactions, geographic locations, in-game actions … even turning up the heat in your house or shutting off your lights when you’re not home.

I have seen many solutions that were close … some very close … but I think that Webtrends has solved the problem with Streams.

When you first see Webtrends Streams you’ll think “oh, yeah, real-time data … I have seen that before … it’s useless.” It turns out that the most interesting thing about the platform is not the real-time nature of Streams; that is really more of a “nice to have” than the core value proposition. Also, Webtrends Streams is not for everyone. If you’re not using the analytics you already have with any level of proficiency to create tangible business value … well, you’re probably better off focusing on that first.

But if you’re like an increasing number of Web Analytics Demystified clients, and if you’re ready to start really pushing the envelope with what you’re able to do with the multiple, disparate data your business is inevitably generating, we’d love to discuss Webtrends Streams.

(I will be in San Francisco later this month and if you’d like a live demonstration of the product email me directly and we can set up a time to meet.)

Share this blog post ...
Twitter23LinkedIn14Facebook1Google+1Email

Categorized under General Web Analytics, Web Analytics Demystified Business, Web Analytics Demystified Partners

 


Recent Blog Posts

Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

Continue reading this article ... ... more from Adam Greco

A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I’ve found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

Continue reading this article ... ... more from Tim Wilson

Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

Continue reading this article ... ... more from Adam Greco

Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

Continue reading this article ... ... more from Adam Greco

The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

Continue reading this article ... ... more from Eric T. Peterson

Ten Things You Should ALWAYS Do (or Not Do) in Excel
Tim Wilson, Partner

Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

Continue reading this article ... ... more from Tim Wilson

Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

Continue reading this article ... ... more from Adam Greco

A Useful Framework for Social Media "Engagements"
Tim Wilson, Partner

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with "engagement." This post isn’t going to answer the question "Is engagement ROI?" ...

Continue reading this article ... ... more from Tim Wilson

It’s not about "Big Data", it’s about the "RIGHT data"
Michele Kiss, Partner

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

Continue reading this article ... ... more from Michele Kiss

Eric T.
Peterson

John
Lovett

Adam
Greco

Brian
Hawkins

Kevin
Willeitner

Michele
Kiss

Josh
West

Tim
Wilson

Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601


Useful Links