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Update: I should apologize to Adobe since I knew they had written to the FTC but didn’t mention it when I originally published this post. If you’re interested in this topic you should definitely download and read Adobe’s letter to the Secretary of the FTC regarding the use of Flash Local Shared Objects to re-spawn [...]

Back in January I published a note about the proposed IAB Audience Reach Measurement Guidelines that generated a fair amount of interest. At the time I applauded the IAB for providing guidance regarding the definition of a “unique user” or “unique visitor” while noting some concerns about how the proposed definition would actually manifest. In [...]

UPDATE ON JANUARY 19, 2009: Peter Black from BPA Worldwide who was also on the IAB working group with Josh Chasin, wrote in and disagrees with Chasin’s characterization of who the “Unique User” language is targeting. I have email into the IAB and MRC’s George Ivie to clarify the situation. Watch this blog!
UPDATE ON JANUARY [...]

Dear President-Elect Obama,
I wanted to congratulate you on your victory in the recent election and let you know how proud I am to have witnessed the history you, your family, and your political machine have brought to America.  You ran a Presidential campaign the likes this country has never seen, and I sincerely hope that [...]

One of the major complaints about my work on measures of Visitor and Audience Engagement is that unless you have Visual Site (= Omniture on Premise), Unica, Coremetrics, SAS, or a custom data warehouse solution you’re somewhat limited in your ability to make the calculation. Now, thanks to the recent upgrade to Google Analytics and [...]