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Archive for 'ACCELERATE'

Advanced Analytics Education Dates Announced

Based on the very successful roll-out of our Advanced Analytics Education offering at ACCELERATE 2013 Web Analytics Demystified is delighted to announce our “Adobe Intensive” sessions in Portland, Oregon April 23rd and 24th, 2014. We will be packing decades of knowledge into two days of Adobe-centric training and covering Adobe SiteCatalyst, Adobe ReportBuilder, Adobe Discover, and Adobe Target, all for one low price.

Instructors include Adam Greco, Senior Partner at Web Analytics Demystified and the author of The Adobe SiteCatalyst Handbook: An Insider’s Guide and Demystified Partners Kevin Willeitner and Brian Hawkins. Class sizes will be small by design, and so we believe our Adobe Intensive provides an incredible opportunity to learn these technologies directly from the master’s themselves.

Learn more about our Adobe Intensive and register today!

Published on November 21, 2013 under ACCELERATE, Analysis Exchange, Events

ACCELERATE 2013 is better than ever!

Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more.

» You can see our current lineup at the ACCELERATE site.

One small change this year is that we are charging a nominal fee for ACCELERATE ($99 USD). We decided to do this for one simple reason — our analysis of past events revealed that attendees who paid even a small fee were far more likely to attend the event! We set the fee low so that nobody would be excluded, and if you’d like to attend and really cannot pay please let me know and we will work something out.

As with years past we have limited seating at ACCELERATE so I would encourage you to visit EventBrite and sign up today!

» Sign up to attend ACCELERATE 2013!

What’s more, we have added two days of special “Advanced Analytics Education” on September 24th and 25th — classes taught by the Web Analytics Demystified staff. These half- and full-day sessions are provided at our best possible rate and promise to be intimate opportunities to learn from and get to know the Web Analytics Demystified team. Course descriptions are provided below and you can learn more and sign up for classes via our ACCELERATE Advanced Analytics Education page.

If you have questions about the conference please let us know via email or comments below. We look forward to seeing you in Columbus!

Advanced Analytics Education Class Descriptions for ACCELERATE 2013

If you have any questions about our classes or would like to register via phone please contact Web Analytics Demystified directly. We do offer discounts for multiple registrations.

Adam Greco’s “Adobe SiteCatalyst Top Gun”
Full-day class offered on September 24th and 25th

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Michele Kiss and Tim Wilson “Building Analytics Teams”
Half-day class offered September 24th

During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

  • Team structure and career path for digital analytics teams
  • Optimizing digital analytics recruiting
  • Strategies for training, up-skilling and analyst development
  • Communication and presentation best practices
  • Digital analytics in practice: tips and tricks

Brian Hawkins “Testing Demystified”
Half-day class offered September 24th

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

Kevin Willeitner “Adobe Discover Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.

During this session we will cover the following topics and more:

  • Basic and advanced segmentation scenarios
  • Proficiency with table builder for scalable analysis
  • Advanced segmented metrics
  • Discover-specific reports and metrics
  • Report types and what goes beyond SiteCatalyst
  • Managing analysis assets
  • Comparison methodology
  • Scenario-based exercises

Kevin Willeitner “Adobe ReportBuilder Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

  • Fully utilize all of Report Builder’s features
  • Create scalable reports
  • Learn the tips to creating reports more quickly
  • Apply Excel techniques to make more dynamic and impressive dashboards
  • Learn approaches for creating analytics tools (not just reports)
  • Leverage publishing lists for sophisticated report distribution

Josh West and Michele Kiss “Advanced Google Analytics”
Half-day class offered September 25th

The team at Web Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

  • Basic and advanced implementation tips
  • The use of cookies in Google and Universal Analytics
  • Event tracking
  • Debugging and the use of modern debuggers
  • Custom Google Analytics features
  • Google Analytics and Google Tag Manager together

John Lovett “Advanced Social Analytics”
Half-day class offered September 25th

During this half-day session, Web Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

  • Strategic alignment of corporate objectives and social success
  • Social media metrics that matter to your business
  • Recommendations for social media data collection and analysis
  • Business user training on the value of measuring social
  • Developing a scalable social analytics framework

Published on July 7, 2013 under ACCELERATE, Web Analytics Demystified Partners, Web Analytics Wednesday

Help me welcome our newest Demystifier, Tim Wilson!

I am delighted to announce that Web Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim Wilson. Tim will be working with Michele Kiss to build out our analysis and analyst mentoring practice, focusing on helping clients establish internal best practices, governance, and recruiting strategies to build Enterprise-class digital analytics teams. He will be officially on-board and ready to work with clients in July of this year — and of course a big part of September’s ACCELERATE event in Columbus, Ohio — so let me know if you’d like to discuss how Tim can help you accelerate your use of analytics!

In case you don’t already know Tim, here is a little bit about him:

“Tim Wilson has been working in digital analytics for over 12 years in a diverse range of environments and with a wide range of analytics platforms. He has been a consistent contributor of pragmatic thinking on digital analytics topics for almost six years through his highly regarded blog at gilliganondata.com, and, for the past year, as a monthly contributor to practicalecommerce.com. He has become a regular and sought after speaker at industry events, including ACCELERATE, eMetrics, and Digital Analytics Association (DAA) Symposiums, and he started and continues to run monthly Web Analytics Wednesdays in Columbus, Ohio, one of the country’s most active and engaged analytics social networks.

Tim has also worked client side, both at Nationwide Insurance and at National Instruments, a high tech B2B company, where he led the Business Intelligence group and was the business owner and lead analyst for the web analytics platform (Webtrends). He holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.”

Those of you who are paying attention will likely note that Web Analytics Demystified is growing like crazy. I’m proud to say that Adam, John, and I have managed this growth fully in the spirit of the firm — only hiring the best, most qualified individuals who provide our clients access to a depth of experience unmatched in the digital analytics space. At last count we were eight Partners with over 150 clients, poised to author our sixth and seventh books, and helping our clients deliver hundreds of millions of incremental dollars annually though great analysis and optimization.

Tim is on Twitter as @tgwilson so I hope you will help me welcome him to Team Demystified! His blog will be online soon, and I suspect if you visit him over at gilliganondata.com he will have something to say.

Published on June 21, 2013 under ACCELERATE, Web Analytics Demystified Business

ACCELERATE: An Analytics Event for the 99%

Wow, I cannot believe that October is almost upon us and that the expanding team at Web Analytics Demystified is about to deliver another ACCELERATE event! We are pretty excited about what we have to offer this time:

Good stuff to be sure, but the thing I am most excited about is the generosity of our sponsors. Thanks to Ensighten, OpinionLab, ObservePoint, and Tealeaf/IBM we are able to present a jam-packed day of content in a way that is affordable to everyone. ACCELERATE is 100% free for everyone who attends!

In a day and age where conference costs seem to continually rise so that promoters can have the most lavish hotel, the most fancy meal, and the most incredible sunsets we at Web Analytics Demystified have opted to buck the trend. We have decided to put on a conference that is accessible to all, truly an analytics event for the 99%.

While others choose to differentiate on luxury and a “spare no expense” mentality, ACCELERATE differentiates on quality content, reasonable locations, and a price that everyone can afford. We do this because our excellent sponsors allow it, and, frankly, because we truly love what we do.

If you’re part of the 99% we hope you’ll join us in Boston on Wednesday, October 24th. Don’t bring your checkbook as we have nothing to sell you. Just bring your computer so you can share what you learn and our sponsors, our speakers, and the Web Analytics Demystified team will do the rest.

Registration is still open. Join us at ACCELERATE Boston!

Published on September 18, 2012 under ACCELERATE

Digital analytics is like basketball …

If you follow me you know I’m a huge fan of digital measurement, analysis, and optimization. I’ve written books about it, I’ve given talks about it all over the world, and for the last five years I have been building a rapidly growing company around it. The Web Analytics Demystified brand, at least according to Google, has become more or less synonymous with the subject, and for that my partners and I are grateful.

What you may not know is that I’m also a huge fan of basketball.

This time of the year, when the NBA playoffs are in full swing, is my favorite time of the year. Spring is coming in Oregon, summer vacation is approaching for my kids, and some of the greatest athletes in the world are hammer the boards and performing acts of acrobatic magic, all in an effort to get to the next round.

During last year’s playoffs I started thinking about how similar digital analytics is to basketball and running a championship NBA franchise. Both require great owners, leaders, and coaches. Both depend heavily on star talent. And both have the potential to become transformative for businesses, shareholders, and customers.

A few months back I went with that theme and put together a short presentation. I had the pleasure of giving that presentation at our recent ACCELERATE conference, and I have embedded it below for your viewing pleasure. It’s only about 20 minutes long, so just in case you’re not a fan of the Chicago Bulls and Michael Jordan, well, you only have to listen to me extol their greatness for 20 minutes …

If you agree with me and think that analytics is a lot like basketball, but if you struggle in your company to meet some of the criteria I outlined, go ahead and give me a call. I’m always happy to talk about analytics and basketball, and who knows, maybe my company can help yours!

By the way, we just published all of the ACCELERATE 2012 Chicago videos for your viewing pleasure. If you’re interested in how ACCELERATE is different go ahead and watch a few. If you like what you see, sign up to join us on October 24th in Boston (it’s free!)

Published on May 4, 2012 under ACCELERATE, General Web Analytics, Presentations, Random Thoughts


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As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

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It’s not about "Big Data", it’s about the "RIGHT data"
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Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

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Eric T.








Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601

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