Registration is now open for ACCELERATE 2014 in Atlanta, Georgia on September 18th. Reserve your spot today at Eventbrite — tickets are only $99 USD!


Archive for 'ACCELERATE'

ACCELERATE 2014 “Advanced Analytics Education” Classes Posted

I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia.

Here is a snapshot of the class offerings in 2014:

  • Adam Greco will be offering his Adobe Analytics “Top Gun” class
  • John Lovett is offering a new class on requirements gathering as well as his class on social media analytics
  • John is also joining Michele Kiss and Tim Wilson in offering a class on people, process, and governance
  • Brian Hawkins is offering his class on testing with a focus on Adobe Target
  • Kevin Willeitner is offering his classes on Adobe ReportBuilder and Adobe Discover
  • Josh West is offering a class on tag management systems
  • Michele Kiss and Tim Wilson are offering a class on data visualization and presentation

We are also offering a “technical deep dive” led by Josh West and Kevin Willeitner to allow attendees an opportunity to explore specific issues with Demystified’s best technicians.

Class space is limited so if you are planning to join us in Atlanta I encourage you to sign up soon!

Sign up for Web Analytics Demystified’s Advanced Analytics Education classes today!

Published on July 9, 2014 under ACCELERATE

Registration for ACCELERATE 2014 is now open

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks.

Holding true to our “analytics for everyone”, and thanks to our generous 2014 sponsors Adobe, Tealium, and ObservepointACCELERATE registrations are still only $99 USD.

» Register for ACCELERATE 2014 today!

We will be announcing this year’s speakers over time, and if you have any questions about the event don’t hesitate to ask.

Published on April 23, 2014 under ACCELERATE

Advanced Analytics Education Dates Announced

Based on the very successful roll-out of our Advanced Analytics Education offering at ACCELERATE 2013 Web Analytics Demystified is delighted to announce our “Adobe Intensive” sessions in Portland, Oregon April 23rd and 24th, 2014. We will be packing decades of knowledge into two days of Adobe-centric training and covering Adobe SiteCatalyst, Adobe ReportBuilder, Adobe Discover, and Adobe Target, all for one low price.

Instructors include Adam Greco, Senior Partner at Web Analytics Demystified and the author of The Adobe SiteCatalyst Handbook: An Insider’s Guide and Demystified Partners Kevin Willeitner and Brian Hawkins. Class sizes will be small by design, and so we believe our Adobe Intensive provides an incredible opportunity to learn these technologies directly from the master’s themselves.

Learn more about our Adobe Intensive and register today!

Published on November 21, 2013 under ACCELERATE, Analysis Exchange, Events

ACCELERATE 2013 is better than ever!

Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more.

» You can see our current lineup at the ACCELERATE site.

One small change this year is that we are charging a nominal fee for ACCELERATE ($99 USD). We decided to do this for one simple reason — our analysis of past events revealed that attendees who paid even a small fee were far more likely to attend the event! We set the fee low so that nobody would be excluded, and if you’d like to attend and really cannot pay please let me know and we will work something out.

As with years past we have limited seating at ACCELERATE so I would encourage you to visit EventBrite and sign up today!

» Sign up to attend ACCELERATE 2013!

What’s more, we have added two days of special “Advanced Analytics Education” on September 24th and 25th — classes taught by the Web Analytics Demystified staff. These half- and full-day sessions are provided at our best possible rate and promise to be intimate opportunities to learn from and get to know the Web Analytics Demystified team. Course descriptions are provided below and you can learn more and sign up for classes via our ACCELERATE Advanced Analytics Education page.

If you have questions about the conference please let us know via email or comments below. We look forward to seeing you in Columbus!

Advanced Analytics Education Class Descriptions for ACCELERATE 2013

If you have any questions about our classes or would like to register via phone please contact Web Analytics Demystified directly. We do offer discounts for multiple registrations.

Adam Greco’s “Adobe SiteCatalyst Top Gun”
Full-day class offered on September 24th and 25th

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Michele Kiss and Tim Wilson “Building Analytics Teams”
Half-day class offered September 24th

During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

  • Team structure and career path for digital analytics teams
  • Optimizing digital analytics recruiting
  • Strategies for training, up-skilling and analyst development
  • Communication and presentation best practices
  • Digital analytics in practice: tips and tricks

Brian Hawkins “Testing Demystified”
Half-day class offered September 24th

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

Kevin Willeitner “Adobe Discover Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.

During this session we will cover the following topics and more:

  • Basic and advanced segmentation scenarios
  • Proficiency with table builder for scalable analysis
  • Advanced segmented metrics
  • Discover-specific reports and metrics
  • Report types and what goes beyond SiteCatalyst
  • Managing analysis assets
  • Comparison methodology
  • Scenario-based exercises

Kevin Willeitner “Adobe ReportBuilder Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

  • Fully utilize all of Report Builder’s features
  • Create scalable reports
  • Learn the tips to creating reports more quickly
  • Apply Excel techniques to make more dynamic and impressive dashboards
  • Learn approaches for creating analytics tools (not just reports)
  • Leverage publishing lists for sophisticated report distribution

Josh West and Michele Kiss “Advanced Google Analytics”
Half-day class offered September 25th

The team at Web Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

  • Basic and advanced implementation tips
  • The use of cookies in Google and Universal Analytics
  • Event tracking
  • Debugging and the use of modern debuggers
  • Custom Google Analytics features
  • Google Analytics and Google Tag Manager together

John Lovett “Advanced Social Analytics”
Half-day class offered September 25th

During this half-day session, Web Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

  • Strategic alignment of corporate objectives and social success
  • Social media metrics that matter to your business
  • Recommendations for social media data collection and analysis
  • Business user training on the value of measuring social
  • Developing a scalable social analytics framework

Published on July 7, 2013 under ACCELERATE, Web Analytics Demystified Partners, Web Analytics Wednesday

Help me welcome our newest Demystifier, Tim Wilson!


I am delighted to announce that Web Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim Wilson. Tim will be working with Michele Kiss to build out our analysis and analyst mentoring practice, focusing on helping clients establish internal best practices, governance, and recruiting strategies to build Enterprise-class digital analytics teams. He will be officially on-board and ready to work with clients in July of this year — and of course a big part of September’s ACCELERATE event in Columbus, Ohio — so let me know if you’d like to discuss how Tim can help you accelerate your use of analytics!

In case you don’t already know Tim, here is a little bit about him:

“Tim Wilson has been working in digital analytics for over 12 years in a diverse range of environments and with a wide range of analytics platforms. He has been a consistent contributor of pragmatic thinking on digital analytics topics for almost six years through his highly regarded blog at gilliganondata.com, and, for the past year, as a monthly contributor to practicalecommerce.com. He has become a regular and sought after speaker at industry events, including ACCELERATE, eMetrics, and Digital Analytics Association (DAA) Symposiums, and he started and continues to run monthly Web Analytics Wednesdays in Columbus, Ohio, one of the country’s most active and engaged analytics social networks.

Tim has also worked client side, both at Nationwide Insurance and at National Instruments, a high tech B2B company, where he led the Business Intelligence group and was the business owner and lead analyst for the web analytics platform (Webtrends). He holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.”

Those of you who are paying attention will likely note that Web Analytics Demystified is growing like crazy. I’m proud to say that Adam, John, and I have managed this growth fully in the spirit of the firm — only hiring the best, most qualified individuals who provide our clients access to a depth of experience unmatched in the digital analytics space. At last count we were eight Partners with over 150 clients, poised to author our sixth and seventh books, and helping our clients deliver hundreds of millions of incremental dollars annually though great analysis and optimization.

Tim is on Twitter as @tgwilson so I hope you will help me welcome him to Team Demystified! His blog will be online soon, and I suspect if you visit him over at gilliganondata.com he will have something to say.

Published on June 21, 2013 under ACCELERATE, Web Analytics Demystified Business

 


Recent Blog Posts

Hello. I’m a Radical Analytics Pragmatist
Tim Wilson, Partner

I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, “Why pick a fight?” We’ve had more than enough of those for our little industry over the past few years. So I let it go.

Except I didn’t let it go.

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Competitor Pricing Analysis
Adam Greco, Senior Partner

One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being “Amazon-ed,” which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on Amazon.com. This client was attempting to use time spent on page as a way to tell if/when visitors were leaving their site to go price shopping.

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How to Deliver Better Recommendations: Forecast the Impact!
Michele Kiss, Partner

One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: "I think we should do X ..." vs "I think we should do X, and with a 2% increase in conversion, that would drive a $1MM increase in revenue ..."

Continue reading this article ... ... more from Michele Kiss

ACCELERATE 2014 “Advanced Analytics Education” Classes Posted
Eric T. Peterson, Senior Partner

I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Gallaria in Atlanta, Georgia.

Continue reading this article ... ... more from Eric T. Peterson

Product Cart Addition Sequence
Adam Greco, Senior Partner

In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. Which products tended to be added first, second third, etc.? They also wanted to know which products were added after a specific product was added to the cart (i.e. if a visitor adds product A, what is the next product they tend to add?). Finally, they wondered which cart add product combinations most often lead to orders.

Continue reading this article ... ... more from Adam Greco

7 Tips For Delivering Better Analytics Recommendations
Michele Kiss, Partner

As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when those recommendations seem to fall on deaf ears?

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Overcoming The Analyst Curse: DON’T Show Your Math!
Michele Kiss, Partner

If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your "math". A tendency towards "TMI deliverables" is common, especially in newer analysts. However, while analysts typically do this in an attempt to demonstrate credibility ("See? I used all the right data and methods!") they do so at the expense of actually being heard.

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Making Tables of Numbers Comprehensible
Tim Wilson, Partner

I'm always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible to instantly comprehend a data table that has more than 3 or 4 rows and 3 or 4 columns. And, "instant comprehension" should be the goal of any presentation of information — it's the hook that gets your audience's brain wrapped around the material and ready to ponder it more deeply.

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Automating the Cleanup of Facebook Insights Exports
Tim Wilson, Partner

This post (the download, really — it’s not much of a post) is about dealing with exports from Facebook Insights. If that's not something you do, skip it. Go back to Facebook and watch some cat videos. If you are in a situation where you get data about your Facebook page by exporting .csv or .xls files from the Facebook Insights web interface, then you probably sometimes think you need a 52" monitor to manage the horizontal scrolling.

Continue reading this article ... ... more from Tim Wilson

The Recent Forrester Wave on Web Analytics ... is Wrong
Eric T. Peterson, Senior Partner

Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries.

Continue reading this article ... ... more from Eric T. Peterson

Funnel Visualizations That Make Sense
Tim Wilson, Partner

Funnels, as a concept, make some sense (although someone once made a good argument that they make no sense, since, when the concept is applied by marketers, the funnel is really more a "very, very leaky funnel," which would be a worthless funnel — real-world funnels get all of a liquid from a wide opening through a smaller spout; but, let’s not quibble).

Continue reading this article ... ... more from Tim Wilson

Reenergizing Your Web Analytics Program & Implementation
Adam Greco, Senior Partner

Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations and especially those using Adobe Analytics. Whenever possible, I try to impart lessons I have learned during my web analytics career so you can improve things at your organization.

Continue reading this article ... ... more from Adam Greco

Registration for ACCELERATE 2014 is now open
Eric T. Peterson, Senior Partner

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique "Ten Tips in Twenty Minutes" format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks.

Continue reading this article ... ... more from Eric T. Peterson

Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

Continue reading this article ... ... more from Adam Greco

A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I’ve found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

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Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

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Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

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The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

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Ten Things You Should ALWAYS Do (or Not Do) in Excel
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Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

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Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

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A Useful Framework for Social Media "Engagements"
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Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with "engagement." This post isn’t going to answer the question "Is engagement ROI?" ...

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It’s not about "Big Data", it’s about the "RIGHT data"
Michele Kiss, Partner

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

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Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601


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