Archive for 'Events'

As I have mentioned a few times before, the initial response to our ACCELERATE event announcement caught us off guard — we honestly didn’t plan to be full after a single day of registrations. Because we hate to disappoint folks we set about figuring out how to increase our room capacity, and thanks to the generosity of our sponsors Tealeaf, Ensighten, and OpinionLab, I’m happy to announce we have succeeded!

Between today and October 1st we will be accepting more registrations for the event on Friday, November 18th in San Francisco. These registrations will still be provisional (e.g., on the “wait list”) but we are committed to having a final list by the first week in October so that folks can make travel plans, etc. If you are interested in joining us, I strongly recommend you go to the ACCELERATE site and register today.

Speaking of the ACCELERATE site, we have added information about many of the fine folks who will be presenting “Ten Tips in Twenty Minutes.” We are extremely honored to have great speakers including Bill Macaitis, VP of Online Marketing at Salesforce.com, Michael Gulmann, VP of Global Site Conversion at Expedia, and a half-dozen other brilliant analysts, practitioners, and vendors representing great companies like Sony Entertainment, AutoDesk, Symantec, and many more.

What’s more, we are honored to have ESPN’s Ben Gaines, formerly of Omniture/Adobe fame and the creator of the @OmnitureCare twitter account. Ben will be sharing tips on managing expectations in vendor relationships and I have to say we’re pretty excited to be hosting Ben’s first “non-vendor” appearance in the web analytics world.

We have also put up a registration for the big Web Analytics Wednesday event we will be holding on Thursday, November 17th, generously sponsored by Causata, Coremetrics/IBM, iJento, and ObservePoint. The location is still TBD but is looking like Roe in downtown San Francisco.

So, if you’re interested in joining us at ACCELERATE, your action items today are:

1. Register on the expanded wait list at the ACCELERATE web site
2. Register for the Web Analytics Wednesday event
3. Tweet something like “I want to attend #ACCELERATE 2011! http://j.mp/accelerate2011 #measure”

(Okay, the last action item is more of a wish-list thing for us … ;-)

When John, Adam, and I announced the ACCELERATE conference last week we really didn’t expect the response we got, much less that the seats we had planned for would fill in just over a day. Once we got over the initial shock we set about trying to figure out how to accommodate more of the over 300 people who have already registered for the event … and we’re getting closer every day to solving that problem.

We are continuing to take provisional registrations and being on this list is the most sure way to be able to join us in November. If you’re interested, please sign up for the ACCELERATE 2011 wait list.

In the interim we wanted to call your collective attention to our “Super Accelerator” session at the end of the day. Unlike our main speaking slots where brilliant practitioners from companies including Sony, Nike, Expedia, Autodesk, Symantec, Salesforce.com and more will be sharing “Ten Tips in Twenty Minutes”, the Super Accelerator is designed to allow up-and-comers in our community to share a single idea in five minutes or less.

Five minutes! How easy is that?

Just think about the amazing things you could share with ACCELERATE attendees in five minutes? Off the top of my head:

• The Number One Reason You Should Join the Web Analytics Association
• The Best Way to Get Your Manager to Think About Web Analytics Data
• How to Make I.T. Your Friend (and How That Will Help You as an Analyst)
• How to Take Advantage of Web Analytics Wednesday for Social Networking
• The Most Important Hashtags Analysts Should Follow in Twitter
• Why Strategy is Important to your Company’s Investment in Web Analytics

That list goes on and on and on, and I’m sure the best ideas are those that I’m not even thinking of!

We already have five people signed up for the dozen slots we have but we are looking for seven more folks who meet the following criteria:

• Really want to attend ACCELERATE 2011 (since if you’re presenting, you have to be there)
• Are willing to commit to creating and presenting a three-slide, five minute talk
• Have a true passion for digital measurement, analysis, and optimization
• Love to present, or want to learn to love presenting
• Love awesome technology …

If the last criteria seems out-of-place, you need to know that the audience will be providing real-time feedback on each Super Accelerator session (thanks to our friends at OpinionLab) and the presenter who earns the best overall score will get a $500 gift card from Best Buy!

How cool is that? I know!

If you’re interested in joining us at ACCELERATE 2011 and being part of the Super Accelerator session I would encourage you to do the following RIGHT AWAY since we expect this session to fill up fast:

1. Go to the ACCELERATE 2011 web site and REGISTER (you’ll be put on the wait list)
2. Go to Twitter and tweet “I want to present at #ACCELERATE 2011 as a Super Accelerator! http://j.mp/accelerate2011 #measure”

We are watching the #ACCELERATE tag and will get back to you ASAP. These slots are filled on a first-come basis so DON’T DELAY and sign up today!

Yesterday we announced that Web Analytics Demystified was bringing an entirely new type of event to San Francisco in November: ACCELERATE!

Today I am chagrined to announce that ACCELERATE 2011 in San Francisco is SOLD OUT!

Suffice to say, we didn’t expect to sell out overnight, nor did we expect to have so many people traveling to the event from around the globe. We have registrations from as far away as London, Spain, Shangahi, and India; we have registrations from New York, Boston, Seattle, Portland, Phoenix, Boulder, and more!

We are still accepting provisional (“wait listed”) registrations but will likely stop doing that by the end of the week. If you want to join us I strongly recommend registering for the ACCELERATE 2011 wait list IMMEDIATELY.

Also, if you’re already on the list, you will help ensure your seat at the table by joining our “Super Accelerator” session at the end of the day. More details are available at the ACCELERATE mini-site under the “LEARN MORE” link.

As our clients, prospects, and friends complete their registrations we will develop a better sense of exactly how many we can accommodate. At that point we will email registrants directly and provide confirmation.

On behalf of John, Adam, our sponsors at Tealeaf, OpinionLab, and Ensighten, and especially myself we are grateful for the community’s response to ACCELERATE and will do everything possible to get as many folks to the table as we can.

We are incredibly excited to announce that registrations are open for our newest community initiative designed for digital measurement, analysis, and optimization professionals, ACCELERATE!

The first event will be held this year in San Francisco on Friday, November 18th at the Mission Bay Conference Center at UCSF, and thanks to generous support from Tealeaf, OpinionLab, and Ensighten, ACCELERATE 2011 is completely free.

Our agenda is still being finalized, but we will have thought- and practice-leaders from amazing companies including Nike, Symantec, AutoDesk, Salesforce.com and, of course, Web Analytics Demystified. Also, since we recognize that some of the brightest talent in our field works for solution providers, we’ve invited a few practice leaders from the vendor community to present as well, thusly ensuring great content across the board.

The format at ACCELERATE is completely new, and we believe our “Ten Tips in Twenty Minutes” style will create the maximum number of insights possible for attendees of all backgrounds. What’s more, we have a dozen ten open slots for new speakers in our “Super Accelerator” session to showcase up-and-coming talent — and we’re having those folks compete for a $500 gift card from Best Buy based on audience votes.

Did I mention that ACCELERATE 2011 is completely free?

If you’re interested in joining us we encourage you to visit the ACCELERATE 2011 mini-site sign-up register today. Space is limited to the first hundred or so folks who sign up and we’ve already had registrations from New York, Boston, Seattle, Portland, Columbus, and San Francisco.

Go to the ACCELERATE 2011 site and register to attend right now!

EVENT DETAILS:

Location: Mission Bay Conference Center, San Francisco
Date: Friday, November 18, 2011 from 9:00 AM to 4:30 PM
Registration: Open now, limited to the first hundred or so folks who sign up

If you have any questions about ACCELERATE 2011 please leave comments below or email us directly.

Just a quick note from my vacation getwaway to call reader’s attention to two great jobs at The Home Depot and to let Atlanta-area readers know that I will be in town next week for a special “Web Analytics Wednesday on Tuesday” put together by Keystone Solutions Rudi Shumpert and HD’s own Wesley “Big Wes” Hall. The event will be at the Gordon Birsch in Buckhead and I’m hoping that Rudi and Wes will allow an informal Q&A session about some of the great things that are happening in our industry lately.

>>> Register to join us at Web Analytics Wednesday, Atlanta, on Tuesday, July 19th

Regarding the jobs, our client at Home Depot is aggressively putting together a team of digital measurement specialists to help lead the company’s digital efforts forward. We have been helping the company with their digital measurement strategy now for about six months and the effort is really beginning to pay off in terms of their use of technology, the talent they are getting in the door, and the value web analytics brings to the company both online and off.

Have a look at the Senior Analyst and Manager, Web Analytics jobs on our web site and come see me next week at Web Analytics Wednesday if you’d like a personal introduction or have any questions:

>>> Job description, Senior Web Business Analyst at The Home Depot

>>> Job description, Web Analytics Manager at The Home Depot

I hope you are all having a great, relaxing summer and look forward to seeing you at a conference, event, or Web Analytics Wednesday sometime in the near future.