ERIC T. PETERSON
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Archive for 'Events'
Wow, I just got done looking more closely at the Web Analytics Demystified team calendar for the next few months and it is a doozy! Chances are if you live in the U.S. and do any type of digital measurement, analysis, or optimization professionally we are going to see you between now and the end of March.
If that is the case, we’d like to buy you a drink!
Despite each of us presenting, often multiple times, we are always happy to make time for our clients and potential clients when we are out-and-about. If you realize you’re going to be at one of the following events why not drop us a line and we’ll see if we can connect. Who knows, maybe we’re planning a great party or something …
- On Tuesday, February 8th, Adam will be at the Online Marketing Summit in San Diego, California. Adam is presenting at 11 AM so look for him in the Conversion (B2B/B2C) track
- On Wednesday, February 16th, Adam and I will both be in Minneapolis at a special Web Analytics Wednesday event at Glueks downtown. If you’re in the Twin Cities register here to join us for drinks!
- From Tuesday, March 1st to Thursday, March 3rd, Adam and John will be at Webtrends Engage in San Francisco.
- From Tuesday, March 8th to Thursday, March 10th, all three of us will be at the Omniture Summit in Salt Lake City, Utah. Adam is presenting in the “Analytics All Stars” track.
- From Monday, March 14th to Wednesday, March 16th, all three of us will be at the venerable Emetrics Marketing Optimization Summit in San Francisco. The three of us are presenting throughout the conference but I’m most excited about my keynote with Lynn Lanphier from Best Buy on Tuesday, March 15th.
- I will in San Jose on Friday, March 25th, delivering the keynote presentation at the SDForum annual analytics conference (details still coming.)
After all that the three of us are going to slink home to our loved ones and try and convince them we are in fact their fathers, husbands, and sons.
Seriously, though, we never get enough opportunities to meet with partners, friends, and prospects at these events so if you’d like to meet with any or all of us please drop us a line sooner than later so that we can block time and make plans.
Given the considerable buzz in the marketplace regarding Tag Management Systems and vendors like Ensighten, TagMan, and BrightTag I wanted to call your collective attention to a free webcast I am participating in next week on “The Myth of the Universal Tag.” On Tuesday, January 25th at 1:00 PM Pacific time I will presenting with Josh Manion, CEO of Ensighten and Brandon Bunker, Senior Manager of Analytics at Sony, detailing some of the advantages I see in the adoption of a tag management platform.
What’s more, the nice folks at Ensighten have taken the registration form off of my white paper on tag management systems and so everyone is free to read all of my thoughts on Tag Management without prompting a sales call. How cool is that?
Spread the word:
“The Myth of the Universal Tag” free webcast sponsored by Ensighten
Tuesday, January 25th, 1:00 PM Pacific / 4:00 PM Eastern
Register online now at GoTo Meeting!
Don’t forget to download that free copy of my white paper on tag management systems!
By now I hope you have heard that Adam Greco is joining John and I as a Senior Partner in Web Analytics Demystified. While his official start date isn’t still for a few weeks he’s already on the road as part of the Demystified team. If you’d like to meet Adam in person and talk with him about the practice he is building there are a few places I just happened to know he will be in the coming months:
Adam will also be at Webtrends Engage, Adobe’s Omniture Summit, and the Emetrics Marketing Optimization Summit but we’ll post more on that when additional details emerge. Suffice to say Adam will be busy in his first few months on the job.
If you haven’t met Adam I would encourage you to head out to one of these events and introduce yourself. Especially if you’re a marketer and are considering the Online Marketing Summit — if you haven’t been to OMS you really need to go. Every year I am absolutely blown away by the job that Aaron Kahlow and the OMS team do bringing that conference together. OMS draws amazing speakers, amazing sponsors, and most importantly amazing conference participants and delivers an absolute fire-hose of information.
I’m sincerely bummed that Adam is taking my place at OMS this year — I haven’t actually missed a big OMS event in California ever — but I am confident that the audience will benefit greatly from Adam’s message about CRM integration, his direct experience at Salesforce.com, and his distinct presentation style.
This week is somewhat bittersweet for me because it marks the very first time I have missed an Emetrics in the United States since the conference began. And while I’m certainly bummed to miss the event, knowing that my partner John is there representing the business makes all the difference in the world. If you’re at Emetrics this week, please look for John (or Twitter him at @johnlovett) and say hello.
If you’re like me and not going to the conference perhaps I can interest you in one of the four (!!!) webcasts and live events I am presenting this week:
All-in-all it promises to be a very busy week presenting content so I hope to hear from some of you on the calls or see you in person on Thursday.
Now that Emetrics West is behind us, and what an Emetrics it was this year, Web Analytics Demystified and Semphonic officially start to ramp up our efforts to get the best of the best of you to join us for three days in Monterey September 20, 21, and 22. While I am excited about the entire event, I am particularly excited about our keynote offering this year titled “A Conversation with Management.”
Because the X Change draws so many expert practitioners, managers, and directors of web analytics my general feeling has always been that we should be programming for “lifers” in the field, looking for opportunities to help participants expand their career horizons. Our “Conversation with Management” keynote is a conversation with three of the most successful web analytics professionals I personally know:
- Shari Cleary, Vice President of Digital Research at MTV Networks
- Joe Megibow, Vice President of Global Analytics at Expedia.com
- Steve Bernstein, Vice President of Analytics at Myspace
I have personally known Shari, Joe, and Steve for years and have had the great honor of watching each progress up the management chain, taking an increasing amount of responsibility with each step. Now all three of our keynote participants represent web analytics at the highest levels within each of their organizations, an incredible feat when you consider the footprint MTV, Expedia, and Myspace have on the Internet.
During our keynote I will be leading the panel to explore common “lifer” challenges including staffing, vendor management, the balance between reporting and analysis, their relationship with senior-most management, and the importance of business process to each of their jobs. My goal will be to get each to share details regarding their own career path in hopes those insights will help X Change attendees accelerate their own goals.
You can learn more about the 2010 X Change on our micro-site for the conference:
If you have questions about the conference please don’t hesitate to give any of the Web Analytics Demystified partners a call or email. Remember that the conference is limited to the first 100 people who register and registration has already started.
See you at the X Change!
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