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Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Archive for 'Jobs'

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Ever thought about moving to Seattle and building a web analytics practice?

Eddie Bauer, the Seattle-based retailer, is focused on re-establishing Eddie Bauer as the premier active, outdoor, lifestyle brand. One of their efforts to make this happen is increasing their focus on web analytics and thusly they’re hiring an Ecommerce Metrics Manager. The company is building a new web site and is looking to augment their measurement practice at the same time. They need someone to manage the entire data collection, reporting, and analysis process for the Ecommerce organization, someone capable of selling ideas upstream to the executive management team.

The job is a very important hire at Eddie Bauer since the new site will allow the company to more quickly make changes, reacting to data coming from the web analytics system. The representative I talked to indicated the company would be doing more multivariate testing in the new future so experience with Offermatica or Optimost will be helpful. We talked about salary and this is very much a competitive position and the relocation package they offer is great — definitely focused on helping the right person (and their family) move to Washington and start contributing to Eddie Bauer’s success.

Check out the Eddie Bauer job on the Web Analytics Demystified premium job board right now.

Looking for an awesome job here in Oregon?

As the web analytics job market continues to be very tight, it’s no wonder that companies are becoming more aggressive and generous as they look for talented folks to help them manage their measurement practice. The nice folks at SimplyHired currently have over 1,700 positions matching the phrase “web analytics” in their system, a dramatic increase from the thousand or so from earlier this year. While an increasing number of companies have been leveraging our premium web analytics job board here at Web Analytics Demystified, perhaps because we’re actually helping companies fill these positions, I wanted to call your attention to one particularly cool sounding job on the board right now located here in my home state of Oregon.

Altrec, an outdoor gear retailer headquartered in Redmond, Oregon, is looking for a Senior E-Commerce Business Analyst.  While I am somewhat sheepish about helping promote Altrec given my relationship with the nice people at Backcountry.com (see Web Analytics Demystified and have a look at all of the screenshots) after talking to a representative from the company it sounds like a truly great opportunity for the right person.

Altrec is growing like crazy after 10 years in business, is profitable, and like many companies located in beautiful mountainous locations, places a premium on work/life balance and offers a flexible work schedule. They’ve recently created a new position in the company for someone to take the lead on their measurement projects and use of Coremetrics. This is a strategic position and will have both a high level of autonomy and great visibility from the management team since the hire will need to support all aspects of the company’s business.

Because the company is growing so quickly, Altrec is looking for someone who has demonstrated experience bringing a retail-centric web analytics program online. You don’t necessarily need to have Coremetrics experience, but passion for measurement and analysis, and a proven track record for building a measurement program is a must. And because this position is such a strategic hire, no formal salary range has been set and they company has said they are absolutely willing to pay for the right person. That and a very flexible relocation package to a gorgeous part of Oregon makes this a must-look position if you’re thinking about trading up in your career.

Check out the Altrec job on the Web Analytics Demystified premium job board right now.

Charles Schwab is looking for someone to bring PROCESS to their use of web analytics

I ran into Dennis Bradley from Charles Schwab at the SEMphonic X Change in my web analytics process huddle and he asked if I would write a post about their job opening for a Senior Manager for web analytics in their San Francisco offices. You can have a look at the complete job description here but I talked to Dennis for awhile about what they are looking for.

According to Dennis, Schwab is doing pretty well with measurement but is looking for an experienced veteran to help them take web analytics to the next level. We talked pretty extensively about their need to build out processes around doing web analytics across the organization, essentially institutionalizing their use of web data. Schwab is gathering data from a variety of sources — click-stream, VOC (using online survey tools), etc. — but is starting to think about multivariate testing, behavioral targeting, email integration, and the such. Dennis basically needs someone for his team that can push the company deeper into web analytics, basically taking them from “Web Analytics 1.0″ to “Web Analytics 2.0″ (link goes to my presentation on the subject of Web Analytics 2.0.)

This position isn’t just about web analytics, however. The right candidate will get to work with diverse groups within the organization including finance, database marketing, and the client satisfaction team. Dennis says this position will have good exposure across the organization which is great if you’ve been doing web analytics for 3 to 5 years and are looking for an opportunity to expand your knowledge of the Financial Services sector. In my experience, a ton of really interesting analytics projects are happening at companies just like Schwab so this would be a great opportunity IMHO.

Did I mention that Schwab is a SEMphonic client and the hire would also get to work with Gary Angel and his talented crew? Yep, and this is a real advantage for anyone taking the position since there will be a built-in support team that already has a great body of knowledge about what has been done and what might be good to do next.

Posted salary is very competitive, even for San Francisco. I would venture that the right person will be very successful for many years working with/for Dennis.

Check out the Senior Manager of Web Analytics opening at Charles Schwab now!

How the Web Analytics Demystified job board helped Musicians Friend

Back in July I posted about a job that was listed in the Web Analytics Demystified job board by Musician’s Friend in Ashland, Oregon. I recently heard back from So Young Park who was doing the hiring — she had successfully filled the position, thanks to my job board, and her new hire turned out to be a long-time reader of my blog!

According to Ms. Park:

“I recently submitted a Web analyst posting on www.webanalyticsdemystified.com. Not only was the entire process quick and easy, but the quality and enthusiasm of the analytics candidates I received was significantly greater than those from any other job board I used. I ended up hiring a regular reader of Eric T. Peterson’s weblog and he was local to boot!”

The fact that the candidate was local was huge for So Young —  relocation costs can run into the tens of thousands of dollars and experienced web analytics practitioners are sometimes difficult to move.  She estimated the cost savings associated with finding someone local to be as much as $10,000 and if you roll in the amount saved by not using a professional recruiter the savings goes well over $30,000!

Congratulations to So Young Park and Musician’s friend on making this critical hire!

If you’re looking for experienced web analytics talent I encourage you to consider my premium job board.  You can now buy a 90 day posting for only $199 and I’m happy to blog about your position if you’d like (just email me directly after posting the position.)

Jobs at Yahoo, Digitas, Apple and more in our job board!

When I started Web Analytics Demystified, Inc. I did one really smart thing — I asked my wife Amity to run operations for the company. One of her areas of focus is our job board, and I have to say she has been doing an amazing job at finding great companies to advertise on the site lately. There are currently nearly two dozen jobs listed, including multiple openings at Digitas and Yahoo, so if you’re currently in the market for a new job I hope you’ll see something you’re interested in.

I wanted to briefly tough on a few of the positions listed on the board, just to call them out.

First, there are a handful of great looking positions requiring web analytics experience at Yahoo! Inc. in Lara Long’s group, focusing on product management for Yahoo’s internal data collection and reporting tools. This group supports the media business and is responsible for answering all kinds of interesting questions about Yahoo’s global audience. Lara told me that they have data coming in from nearly 50 sources — qualitative, audience, testing data, etc. — and this data needs to be packaged properly and presented to the business.

If you’re an experienced product manager and have background or experience using web analytics tools, you should definitely check out these jobs! You can learn more about each of them from the following links:

I’ve talked to Lara a handful of times and she seems like a great person — she has great energy and a real passion for her work (and the web analytics industry in general!)

Second, there are a bunch of analyst and consultant positions open at Digitas in New York and one in Atlanta, GA. I know some of the folks at Digitas (Terry Cohen, Matt Jacobs, Greg Dowling) and have a great respect for the work they’re doing out there. I’m not sure how many of these positions would be working directly with Terry, Matt, or Greg but I you’d be stoked if that were the case. I’m honored that Digitas bought so many jobs on my site and I think it speaks volumes to their commitment to providing great analytics to their clients.

Given they have so many openings, the best place to look is at the job board itself!

Finally, the folks at the Apple Store are looking for a web analyst, someone to help them run their Omniture implementation. I’m a big fan of Apple lately — still loving my iPhone (but not so much AT&T’s EDGE network …) and so was excited to see this posting. I’ve heard great things about working for Apple so if you live near 1 Infinite Loop and are looking for a new gig, I definitely encourage you to check out this posting.

Thanks again to all the job board advertisers and to Amity for helping the board grow. If you have any questions about advertising on the job board I am happy to take them directly via email.

Check out the Web Analytics Demystified web analytics job board today!

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