Web Analytics Blogs

Eric T. Peterson has been working in web analytics for over ten years and has built up an incredibly rich body of knowledge about the subject, knowledge Mr. Peterson works to share every week here in his Web Analytics Demystified weblog. Whether you're new to the subject or the most experienced practitioner, you should join the thousands of people around the globe already subscribing to Peterson's blog and start reading today.

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Archive for 'My Books'

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The Dashboard Spy talks about my books

Clint pointed this out before I even saw it but the Dashboard Spy cites my work in Web Site Measurement Hacks in a post today. It’s nice to know that the Spy sees the value in great KPIs like “Percent of Visits Under 90 Seconds”

Thanks Dashboard Spy and thanks again to Clint!

Some web analytics items of note

I’ve been on a family vacation this week and have largely been offline but the kids are finally sleeping, the wife is reading a book and so I have a few minutes to comment on some great stuff I’ve read in the blogosphere and online this week:

  • Robbin Steif declared Portland, Oregon the capital of web analytics based on what sounds like a fun visit to the Rose City where she met with Brent Hieggelke, Lauren Hadley, Andrea Hadley and Eric Butler and some WebTrends folks including Greg Drew. I’d hoped to join Eric and Robbin for dinner but I have a standing date with my three-year-old daughter on Fridays …
  • Jason Burby, hot of ZAAZ’s acquisition by Wunderman/WPP, has some advice for companies looking to hire web analytics professionals where he reminds us that “it isn’t really about Web analytics; it’s about improving Web businesses.”
  • Avinash Kaushik is interviewing some of the very interesting folks in the web analytics industry. His first interview is with someone widely respected throughout the web analytics industry, Dr. Stephen Turner. Dr. Turner wrote the forward to Web Site Measurement Hacks for me and wrote some of the most compelling hacks (the “do it yourself” tag-based analytics solution, still the only open source tag-based solution in the world as far as I know.)

There was more but my battery is just about dead. Hopefully I can catch up next week!

Customer support

I got an email yesterday from Gail Ennis at Omniture that had the subject line of “Help!” Gail had purchased a copy of The Big Book of Key Performance Indicators but for some reason the PayPal process didn’t redirect her the download page on my web site. Being ever attentive to customer needs I immediately wrote Gail back and sent her the link to the book.

I think I susprised her.

Have any of you had similar problems when you purchased books through my web site? The PayPal process is supposed to redirect customers to my site to a secure download page but they don’t make it easy to verify that this process works. If you’ve had similar problems I’d love to hear about it.

Anyway, Gail pays me a great compliment by purchasing my book. Maybe we’ll start to see more from Omniture on the subject of key performance indicators in the near future.

Special offer on Web Analytics Demystified and The Big Book of KPIs

I hadn’t mentioned this but when I rolled out the new web site I also started offering a special promotion: You can now buy Web Analytics Demystified and The Big Book of Key Performance Indicators together from my web site for only $49.99 (a savings of 38 percent of the cover price of both books, what a deal!)

When you make your purchase, you’ll get Web Analytics Demystified shipped directly to you and be able to download PDF copies of both books right away. You’ll also get my key performance indicator spreadsheets, something that a great number of people are currently using successfully to jump-start their KPI reporting program at their company.

This is a limited time offer so ORDER TODAY!

I’ve updated my web site

Thanks to my friend Chris Garlotta who wrote me a few months ago and said, “Man, your web site is ugly!” I’ve finally updated the look and feel of Web Analytics Demystified. The site is hopefully now much more readable and more logically organized and I’ve added some new functionality. Some of the key additions include:

I hope you’ll take the time to click back to the site and have a look around. Oh, and I’m interested in your comments if you care to leave them (and yes, I know the previous site was ugly but yeah, you can say that if you have to …)

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