Archive for 'Presentations'

UPDATE MAY 6, 2011: Under threat of litigation we have decided to postpone Demystified Days for the time being. You can read more about this decision here.

I am incredibly excited to let all of you know about something that Adam, John, and our friends at Keystone Solutions will be doing this coming September that builds on our long-standing commitment to local web analytics communities and our more recent efforts to support nonprofits around the world … something we are calling “Demystified Days!”

Check out the mini-site for Demystified Days right now!

For years we have been helping local web analytics communities around the globe connect with each other as part of Web Analytics Wednesday, and by every measure, Web Analytics Wednesday works. Thanks to current and past sponsors — great companies like I.Q. Workforce, Coremetrics (an IBM Company), SiteSpect, and hundreds of other companies who have hosted regional events — Web Analytics Demystified has brokered more personal introductions (and served more beers) than any other organization or group in our industry.

This past year we have been trying to leverage our connections in the industry to do something truly good and solve bigger problems. The result was, of course, the Analysis Exchange — the world’s only effort to provide free analytics support to nonprofits and nongovernmental organizations — which thanks to the efforts of great people like Wendy Greco, Emer Kirrane, Jason Thompson and our mentors and students has changed how people learn how to tells stories with data.

Now we are taking it to the next level, one city at a time.

Starting September 12th in San Francisco we will be bringing a day long educational and networking event to cities across the globe.  The format will be one you are all familiar with — great presentations in the morning and great conversations in the afternoon, of course followed by drinks and networking at Web Analytics Wednesdays in the evening.

We could easily do these events for free … but we aren’t going to. Instead we are going to find awesome sponsors to help us offset costs and ask everyone who participates to buy a $99 ticket to the event. Then, at the end of the day, we are going to add up all of the revenues, subtract out all of the costs, and donate every penny that is left to two local charities decided on by the event participants.

Our hope is to be able to donate a total of $50,000 to six charities in the United States. You can help us achieve that goal by doing three very easy things:

1. Helping us spread the word about Demystified Days within your social network. We have created a short URL http://bit.ly/demystifieddays and you can tag tweets about these events with #demystifieddays.
2. Joining us in San Francisco, Atlanta, and Boston. We are finalizing venues right now and will post ticket purchasing information in the next few weeks so watch for that!
3. Email us and let us know you are interested in Demystified Days. The mini-site has a form at the bottom that will let you indicate your interest. Fill out the form and we will keep you in the loop!

On behalf of the teams at Web Analytics Demystified and Keystone Solutions we sincerely hope you are excited about what Demystified Days can become. We welcome your questions in comments or directly via email.

Help spread the word!

Wow, I just got done looking more closely at the Web Analytics Demystified team calendar for the next few months and it is a doozy! Chances are if you live in the U.S. and do any type of digital measurement, analysis, or optimization professionally we are going to see you between now and the end of March.

If that is the case, we’d like to buy you a drink!

Despite each of us presenting, often multiple times, we are always happy to make time for our clients and potential clients when we are out-and-about.  If you realize you’re going to be at one of the following events why not drop us a line and we’ll see if we can connect. Who knows, maybe we’re planning a great party or something …

• On Tuesday, February 8th, Adam will be at the Online Marketing Summit in San Diego, California. Adam is presenting at 11 AM so look for him in the Conversion (B2B/B2C) track
• On Wednesday, February 16th, Adam and I will both be in Minneapolis at a special Web Analytics Wednesday event at Glueks downtown. If you’re in the Twin Cities register here to join us for drinks!
• From Tuesday, March 1st to Thursday, March 3rd, Adam and John will be at Webtrends Engage in San Francisco.
• From Tuesday, March 8th to Thursday, March 10th, all three of us will be at the Omniture Summit in Salt Lake City, Utah. Adam is presenting in the “Analytics All Stars” track.
• From Monday, March 14th to Wednesday, March 16th, all three of us will be at the venerable Emetrics Marketing Optimization Summit in San Francisco. The three of us are presenting throughout the conference but I’m most excited about my keynote with Lynn Lanphier from Best Buy on Tuesday, March 15th.
• I will in San Jose on Friday, March 25th, delivering the keynote presentation at the SDForum annual analytics conference (details still coming.)

After all that the three of us are going to slink home to our loved ones and try and convince them we are in fact their fathers, husbands, and sons.

Seriously, though, we never get enough opportunities to meet with partners, friends, and prospects at these events so if you’d like to meet with any or all of us please drop us a line sooner than later so that we can block time and make plans.

Given the considerable buzz in the marketplace regarding Tag Management Systems and vendors like Ensighten, TagMan, and BrightTag I wanted to call your collective attention to a free webcast I am participating in next week on “The Myth of the Universal Tag.” On Tuesday, January 25th at 1:00 PM Pacific time I will presenting with Josh Manion, CEO of Ensighten and Brandon Bunker, Senior Manager of Analytics at Sony, detailing some of the advantages I see in the adoption of a tag management platform.

What’s more, the nice folks at Ensighten have taken the registration form off of my white paper on tag management systems and so everyone is free to read all of my thoughts on Tag Management without prompting a sales call.  How cool is that?

Spread the word:

“The Myth of the Universal Tag” free webcast sponsored by Ensighten
Tuesday, January 25th, 1:00 PM Pacific / 4:00 PM Eastern
Register online now at GoTo Meeting!

Don’t forget to download that free copy of my white paper on tag management systems!

By now I hope you have heard that Adam Greco is joining John and I as a Senior Partner in Web Analytics Demystified. While his official start date isn’t still for a few weeks he’s already on the road as part of the Demystified team. If you’d like to meet Adam in person and talk with him about the practice he is building there are a few places I just happened to know he will be in the coming months:

• Adam will be participating in the Web Analytics Association (WAA) Symposium in Austin, Texas on Monday, January 24th. Adam is talking about integrating web analytics and CRM which is core to his practice area given his past work at Salesforce.com and Omniture.
• Adam will also be presenting at the Online Marketing Summit in San Diego, California on Tuesday, February 8th. He’ll be giving the same presentation on web analytics and CRM, discussing how to move marketing analytics from the server room to the board room.
• Adam will also be joining me in Minneapolis on Wednesday, February 16th for a special Web Analytics Wednesday sponsored by our good friends at SiteSpect and with the generous help from our friends at Stratigent.  We don’t have the details on the site yet but the event will be downtown Minneapolis and Adam and I will be doing some prognostication and fielding questions from Twin Cities locals.

Adam will also be at Webtrends Engage, Adobe’s Omniture Summit, and the Emetrics Marketing Optimization Summit but we’ll post more on that when additional details emerge.  Suffice to say Adam will be busy in his first few months on the job.

If you haven’t met Adam I would encourage you to head out to one of these events and introduce yourself. Especially if you’re a marketer and are considering the Online Marketing Summit — if you haven’t been to OMS you really need to go.  Every year I am absolutely blown away by the job that Aaron Kahlow and the OMS team do bringing that conference together.  OMS draws amazing speakers, amazing sponsors, and most importantly amazing conference participants and delivers an absolute fire-hose of information.

I’m sincerely bummed that Adam is taking my place at OMS this year — I haven’t actually missed a big OMS event in California ever — but I am confident that the audience will benefit greatly from Adam’s message about CRM integration, his direct experience at Salesforce.com, and his distinct presentation style.

Just a quick note to those of you in the greater Atlanta (GA) metropolitan region to let you know I will be in town next week working and participating in two awesome events:

1. A blow-out Atlanta Web Analytics Wednesday, sponsored by the fine folks at Unica, where I will be moderating a “practitioner panel” with Delta, Home Depot, and How Stuff Works. Sadly we only had room for 60 odd people and that list filled up almost right away … but you can write to Jane Kell and ask to be put on the waiting list just in case people have to back out.
2. A presentation to Atlanta CHI on “Getting to Know Your Users Using Data” at the Georgia Tech Research Institute Conference Center. As this is a somewhat mixed audience my presentation will be a high-level walk through the systems and processes we all leverage on a daily basis.

As far as I know the CHI event is not sold out and costs $35 for the general public, $10 for students with ID, and nothing (free!) if you are a member of Atlanta CHI!

For those of you not in Atlanta, apologies for this utterly useless blog post. Hopefully I will make it to your town soon and can make it up to you …