Archive for 'Presentations'

Those of you who have read my blog for long know that I have written a tremendous amount about measures of visitor engagement online. In addition to numerous blog posts we have published a 50 page white paper describing how to measure visitor engagement and every year I give a half-dozen presentations on the subject. Unlike some people who seem to fear new ideas and others who disapprove of anything they themselves do not create I have long been a champion for evolving our use of metrics in web analytics to satisfy business needs.

But don’t take my word for it, read about how the nice folks at Philly.com are using a near complete version of my calculation to better understand their audience.

Cool, huh?

The thing I love about this article is that Philly.com is openly talking about their use of my engagement metric.  What’s better is that their sharing prompted another super-great organization (PBS) to comment that they too have been using my engagement metric for years.

Awesome.

I have been honored to work with several companies in the past three years who have implemented my metric and variations thereof but most treat the metric as a competitive secret. Given that most are in the hard-pressed and hyper-competitive online media world I understand, but I’m certainly happy to see Philly.com and Chris Meares share their story with the world.

Anyway, check out the article and, if you’re brave, download our white paper on visitor engagement and give it a read. If you are in media and are stuck trying to figure out how to get web analytics to work for you (instead of the other way around) give me a call. I’m more than happy to discuss how our measure of engagement might be able to help your business grow.

This week is somewhat bittersweet for me because it marks the very first time I have missed an Emetrics in the United States since the conference began. And while I’m certainly bummed to miss the event, knowing that my partner John is there representing the business makes all the difference in the world. If you’re at Emetrics this week, please look for John (or Twitter him at @johnlovett) and say hello.

If you’re like me and not going to the conference perhaps I can interest you in one of the four (!!!) webcasts and live events I am presenting this week:

• On Tuesday, October 5th I will be presenting my “Web Analytics 201″ session to the fine folks at Nonprofit Technology Network (NTEN) who we partner with on The Analysis Exchange. You need to be a NTEN member to sign up but if you are I’d love to talk with you!
• On Wednesday, October 6th I will be doing a free webcast for all our friends in Europe talking about our “no excuses” approach towards measuring engagement in the online world. Sponsored by Nedstat (now part of comScore) all attendees will get a free copy of our recent white paper on the same topic.
• Also on Wednesday, October 6th (although at a slightly more normal time for me) I will be presenting our Mobile (and Multi-channel) Measurement Framework with both our sponsor OpinionLab and a little consumer electronics retailer you may have heard of … Best Buy! The webcast is open to everyone and all attendees will also get a copy of our similarly themed white paper.
• On Thursday, October 7th I will be at the Portland Intensive Social Media workshop presenting with Dean McBeth (of Old Spice fame) and Hallie Janssen from Anvil Media. I will be presenting John and Jeremiah’s Social Marketing Analytics framework and am pretty excited about the event!

All-in-all it promises to be a very busy week presenting content so I hope to hear from some of you on the calls or see you in person on Thursday.

Well folks, it’s that time of year again. The winds are dying down and the flowers have all started to bloom so it must be time to make our annual pilgrimage to San Jose to bask in the glory of Jim Sterne and the Emetrics Marketing Optimization Summit! As usual I will be there and have the honor of sharing a keynote slot with my long-time friend and uber-optimizer Bryan Eisenberg!

• Emetrics Keynote: Wednesday at 1:00 PM in the Grand Ballroom

Partner John Lovett will also be there, basking in his own glory on the heels of his Web Analytics Association victory … and taking the WAA’s new Certification test. I haven’t really had much time to think about the Certification yet but will be interested to hear what John and others taking the test have to say.

I also have the rare honor of presenting with Brett Crosby, Group Product Manager for Google Analytics and one of the nicest guys in the entire industry, hand’s down. Oddly he and I are presenting IMMEDIATELY AFTER his “What’s new from Google Analytics” pitch on Tuesday … but to compensate we’re gonna try something new and have a very loose “conversation” about web analytics that is more similar to an X Change mini-huddle than a traditional presentation.

• Talking Analyics: Tuesday at 2:00 PM at The Conversion Conference (co-located w/Emetrics)

Finally I will be sharing the stage at Web Analytics Wednesday with Adam Laughlin from the nonprofit Save the Children. We will be talking about our respective community education efforts — his “Web Analytics Without Borders” WAA initiative and our own Analysis Exchange. I will be making a few exciting announcements about The Analysis Exchange next Wednesday so if you cannot attend Web Analytics Wednesday please watch my blog or follow me on Twitter.

• Web Analytics Wednesday: Wednesday at 6:00 PM at the Fairmont in San Jose

That schedule again:

• Tuesday, 2:00 PM at The Conversion Conference with Brett Crosby (Google)
• Wednesday, 1:00 PM at Emetrics with Bryan Eisenberg (Emetrics Keynote)
• Wednesday, 6:00 PM at Web Analytics Wednesday (The Fairmont Hotel, Market Street Foyer)

Thanks to Coremetrics and SAS for their generous support of Web Analytics Wednesday at Emetrics, by the way. Great companies like these are what keep WAW events around the world free and open to everyone!

See you in San Jose!

Those of you who live in Europe are likely already aware that my good friend Aurelie Pols has joined me as a partner in Web Analytics Demystified. Over the next two weeks she and I will be making a series of presentations and announcements at events across Northern Europe. We will be at:

• The Online Performance Management seminars, hosted by Creuna, in Copenhagen on Thursday, October 8th and in Oslo, Norway on Friday, October 9th. More information about our hosts and registration is available from Creuna.
• While we’re in Copenhagen we will be having a Web Analytics Wednesday on Wednesday, October 7th. I will be giving a short presentation on testing and if you’re in Copenhagen please join us at this FREE EVENT sponsored by IIH Nordic and Webtrekk
• Over the weekend Aurelie and I will be hanging out in Stockholm, Sweden. If you’re in Stockholm and want to meet-up please either shoot me an email or Twitter me and we’ll make plans!
• On Monday, October 12th and Tuesday, October 13th Aurelie and I will be joining the excellent Emetrics crew at Emetrics Stockholm. I will be giving the keynote on Tuesday morning and Aurelie and I will both be participating on a series of panels and shorter presentations. Those of you keeping score will note that I have attended EVERY SINGLE Emetrics ever held in the United States but this is my FIRST EVER event in Europe. Yahoo!
• On Wednesday, October 14th, I will be hanging out in Amsterdam with the Nedstat crew but have a fair amount of downtime during the day. I’m staying near Vondelpark and if you’d like to meet and get a cup of coffee (seriously, I mean coffee, I’m too old for the other stuff) Twitter me and we’ll make plans!

Since I usually do three European cities in three or four days this trip is a lazy walkabout for me (four cities, seven days) but Aurelie and I have planning to do and, of course, we’ll spend a little time enjoying the local culture.

If you live in any of these cities, or if you plan to come to Emetrics, please join us and come say hello!

Perhaps the only thing hotter than social media right now is mobile. And with good reason — smartphones like the iPhone and Palm Pre are taking our ability to get information to entirely new levels and ushering in an era of “digital ubiquity” that is clearly without precedent. Unsurprisingly business is responding by actively exploring how they can participate in the mobile opportunity, either by optimizing their site for small screens or going so far as to build cool, new iPhone applications to support long-standing offline initiatives.

Fortunately most business owners have learned from past mistakes and are showing interest in measuring the effect of their investment into mobile. But measuring mobile isn’t easy — the sheer diversity of technologies involved and the rapid evolution of the industry has created a monsterous landscape of devices, communication protocols, and requirements.

As a result dozens of companies have sprung up, all making claim to a unique ability to measure the mobile opportunity. Unfortunately some of these companies have decided that relying on hype, hyperbole, and sometimes outright lies are a better sales strategy than building a great product with a unique value proposition. We have seen CEOs bash other CEOs, sales people obfuscate their identity and try and provide “objective” answers, and antics that can only be described as “juvenile.”

Because the mobile opportunity is so great Web Analytics Demystified started taking a closer look at measurement earlier this year. I was fortunate enough to be able to rely on the expertise of folks like Michiel Berger and Thomas Pottjegort at Nedstat, the mobile team at NBC, dozens of analytics end-users, and some of the brightest product managers in the analytics sector tasked with integrating mobile into existing digital measurement offerings.

What I found was a series of surprising truths about how mobile analytics is evolving. Nedstat was kind enough to sponsor this research — and clear disclosure: Nedstat has been measuring and integrating mobile data into their web analytics offerings for years — and I am happy to announce the availablity of this research in a new white paper titled “The Truth about Mobile Analytics.”

You can download this paper from the Nedstat web site for free (but they do ask your name, email, and company name):

DOWNLOAD THE TRUTH ABOUT MOBILE ANALYTICS

We are also holding a special webcast on the subject on June 23rd at 10 AM Central European Time (CET) which is unfortunately quite late in the evening for those of us in the U.S. but quite well timed for Nedstat’s customers. I suspect the webcast will either be repeated or rebroadcast at a later date and time.

SIGN UP TO JOIN THE MOBILE ANALYTICS WEBCAST ON JUNE 23

Also, if you’re really into mobile and mobile analytics please consider joining us at the X Change Conference September 9, 10, and 11 in San Francisco. More details will be out next week but our mobile sessions will be led by Greg Dowling from Nokia (a company with some knowledge of mobile I am told.)

I encourage everyone to download the paper and give it a read, regardless of your position on mobile and mobile analytics today. As always I welcome your feedback and commentary.