Anyone who has read my blog for long knows that I am passionate about two things in web analytics: process and people. Process is the glue that holds all the hard work we do as analysts together and allows our effort to translate into tangible business value. But without a doubt it is the people who are absolutely critical to any businesses ability to compete and succeed on web analytics.
Unfortunately people, especially really good ones, are incredibly hard to find. So much so that my partners and I have invested heavily in creating an entirely new way for novice and veteran analytics practitioners alike to gain valuable “hand’s on” experience using data to answer business questions, The Analysis Exchange.
While the Analysis Exchange has exceeded every single short-term milestone we have established for the effort, it has long been clear to my partners and I that training alone is not enough to satisfy the immediate needs of businesses working to take advantage of their existing investment in web Analytics. Companies need analytical talent now, not a year from now, not in six months, right now.
Why the urgency? Myriad reasons. The money has been spent on technology, the clock is ticking, the promises have been made, offline revenues are in decline and the company’s digital channels are the hope and future and difference between profitability and not.
The web analytics promise is real — companies that have become adept at generating analytically-driven insights and then translating those insights into sound business decisions have staked a clear competitive advantage. The giants of our industry — brilliant people like Joe Megibow, Dylan Lewis, Shari Cleary, and Lynn Lanphier <plug>all of whom are coming to the X Change conference in September, are you?</plug> — have not only determined the value of people but have also figured out how to convince management of that value.
Have you? Most companies have not.
Most companies persist in their belief that web and digital analytics is something that they can do “part time” and still have the successes that Intuit, Expedia, MTV, Best Buy, and others gain by hiring brilliant people, giving them clear direction, and recognizing the value of the analytical output they produce. Despite being well-intentioned, far too many managers still believe that software alone will provide insights and make recommendations.
But I digress.
Because we at Web Analytics Demystified believe in people and process so strongly, and because we are pretty confident in our consulting as it relates to process, we have decided to put our money where our mouths are and start helping companies fill their open positions for “web analyst, senior.” Today we are extremely proud to announce our first-of-it’s-kind partnership with the web analytics community’s leading recruiting firm, IQ Workforce.
Working directly with Workforce CEO Corry Prohens and his team, Web Analytics Demystified has crafted a “one-two” punch to help speed the process of finding, vetting, and hiring the kind of deep talent and teams required to take complete advantage of any investment in digital measurement technology. The Demystified partners and IQ Workforce will help you determine exactly which roles you need to fill, what strengths the ideal candidate will have, and how hired resources will fit into the organization that both creates business value and a satisfying experience for the analyst (which has a surprisingly positive impact on retention!)
In essence Web Analytics Demystified with our 30+ years of experience in web analytics will sit on your hiring panel and help you find and hire the critical difference between “web analytics as a cost center” and “web analytics as a profit center.”
Did we mention we will do it for a fixed price and in a way that allows most companies to circumvent HR’s aversion to “outside help?”
If you’re looking for an analytics guru for your organization, give us a call. We are more than happy to explain how this partnership creates a dramatic advantage for most companies, and would love to talk with you about our business and our partners at IQ Workforce. In the meantime please have a look at our press release on the announcement and more details about the offering:
Thanks to Corry and his team for making this idea a reality. On behalf of IQ Workforce and the Demystified Partners we look forward to helping you with your staffing needs.